Crossville, TN (PRWEB) May 06, 2011
In the construction, mining, forestry and utilities industries, heavy equipment end users now have to look no further than Rock & Dirt and RockandDirt.com to find a “one-stop shop” for what they need.
“A one-stop shop is where various needs can be met in one place,” said Travis Clark, sales manager, “and that’s what Rock & Dirt is. The only difference is that our shop is inside our print pages or online with a virtual shop.”
Doorstep to desktop, Clark said Rock & Dirt helps contractors easily find what they’re looking for in one location. It’s like a store you can hold in your hands or access with just the click of a mouse, he added.
“Builders want to find what they need really fast,” commented Clark, “and active buyers look to Rock & Dirt and RockandDirt.com as their single most comprehensive resource. We have definitely met the challenge to be their one stop.”
Each print edition of Rock & Dirt contains sections for Equipment, Trucks & Trailers, Cranes, Auctions/Events and Parts & Attachments. A quick-reference table of contents points readers to the desired section.
RockandDirt.com is organized similarly. In addition to category icons on the homepage, buyers can use an advanced keyword search for quicker access.
The “one-stop shop” business model reportedly originated in the USA in the late 1920s. It is based on the theory that, by providing many services in one place, shops can offer customers a more convenient, cost-effective way to buy with just one stop.
“Our advertisers benefit from this approach due to the ever-increasing demands on contractors that are pulled in many directions,” said Clark. “The benefit to contractors is that they can totally depend on just one source to save them time and money.”
Rock & Dirt is published three times monthly and mailed to contractors in every state of the U.S. and more than 130 other countries. Each print issue focuses on a specific U.S. region: Eastern, Central and Western.
RockandDirt.com mirrors the print edition. The searchable website is continuously updated and has many features not in print, including auction results and free want-to-buy listings.
Rock & Dirt is published by TAP Publishing, which has operated since 1937 in Crossville, TN. For more information, email Travis Clark, sales manager, at tclark(at)rockanddirt(dot)com, or call 800-251-6776 or 931-484-5137.