Submit your query with HARO and we’ll deliver the sources that match your exact needs directly to your inbox.
London, UK (PRWEB UK) 6 July 2012
Help A Reporter Out (HARO), a service of Vocus (NASDAQ: VOCS) has launched UK categories aimed at linking UK reporters directly with sources. HARO has helped connect tens of thousands of reporters on deadline with sources in the US and now the service has opened up to UK reporters and sources as well.
The HARO concept is simple: reporters submit queries online and describe the sources they are seeking. Those queries are then published in an email newsletter that is distributed three times a day, five days a week, to sources that have subscribed. Those sources are invited to respond – if they have expertise that matches the reporter’s request. Better yet, the response comes by way of a temporary and anonymous email given to the reporter for that query.
“Reporters are on deadline and don’t have the time to flip though rolodexes to find sources,” said Vocus Small Business Evangelist and HARO Founder, Peter Shankman. “Submit your query with HARO and we’ll deliver the sources that match your exact needs directly to your inbox.”
Reporters can quickly scan the responses and identify those they feel are most appropriate for follow up. Urgent queries are also posted to HARO’s Twitter account, which has developed a vibrant and thriving online community. In order to reach the UK market specifically, UK reporters are invited to submit queries the same way as US counterparts, but with special care to select the “UK” option under categories. This ensures that query will reach the appropriate sources.
Wired Magazine called HARO “crowdsourcing for news” because HARO fields upwards of 220 queries a day from 30,000 reporters and bloggers and filters them to more than 150,000 sources. Success stories are a near daily occurrence with reporters and sources both sharing successes on HARO’s Facebook page.
Shankman founded HARO in 2008 and it was acquired by Vocus in late 2010 and the company is growing the service into other markets beginning with the UK. Shankman remains active with HARO and serves as a small business advocate for the company.
Reporters and sources alike are invited to sign up or just learn more at: http://www.helpareporter.com/
Vocus is a leading provider of cloud marketing software that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America, Europe and Asia. For further information, please visit http://www.vocus.com or call (800) 345-5572.
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