Henley Natural Celebrates its Fifth Year of Business

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Natural soap maker Henley Natural achieves several milestones during its first five years of business.

Natural soap maker Henley Natural enters its fifth year of business this year with a growing list of loyal and satisfied customers and several noteworthy milestones. Since May 2006, Henley Natural has been making natural soap, creams and many other bath and body products for consumers who want these products made with natural ingredients. This commitment to make quality products from natural sources has brought about remarkable results.

2006 - Registered business Henley Natural Brands, LLC. Started selling natural soap at the Downtown Bradenton Farmers Market in Bradenton, FL. Soap was made in 40 bar batches in a slab mold.

2007 - Acquired first major account, Warm Mineral Springs of North Port, FL. Soap is sold in the Warm Mineral Springs gift shop and at the Earth Day Festival, Lakewood Ranch, FL.

2008 - Increased the product line to include body butter and foot bath salts.

2009 - Introduced an e-Commerce website to facilitate Internet shopping. Began building a loyal base of Internet retail customers.
Grew the product line by introducing a body scrub and shea butter cream. Added an outside sales force to call on day spas in the Tampa Bay area. Expanded from farmers markets to craft shows.

2010 - Acquired Met Spa & Salon of Sarasota, FL as a customer. Continued to build a loyal customer base of day spas in the Tampa Bay area. Implemented Salesforce.com CRM as a customer relations management and email marketing tool. Implemented FedEx’s Ship Manager shipping system. Saw the integration of three major business components: the e-Commerce website, Quickbooks and the FedEx Ship Manager. Introduced Henley Natural Blog showcasing beauty and soap making articles.

2011 - Acquired large capacity block mold for soap making that is capable of producing 165 bars of soap. Seasonal soaps such as Pumpkin and Christmas soap will be introduced later this year.

About Henley Natural
Founded in 2006, Henley Natural is a natural bath and body products maker located in the Tampa Bay area of Florida. Products such as natural soap, shea butter cream and shea butter body butter are made in small batches to guarantee freshness. Quality ingredients such as olive oil and shea butter add a rich, silky texture to the products and help moisturize the skin. Products are scented with essential oils and many incorporate selected botanicals and herbs. Large wholesale sizes are available for day spas and salons as back bar supplies. Visit the Henley Natural online store at http://www.henleynatural.com for product pictures and information.

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Steve Henley
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