NYC CEO shares insight on the Power of Courtesy in Turbulent Times

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Andrea Van Dam, a 20-year veteran of one of the most successful indie marketing agencies in the country, opens up on how she built her team and led them to growth opportunities.

The September Cover of HER Magazine.

Andrea exemplifies what it means to embody strength as a business woman. She understands her femininity is an asset to how she navigates her team, many of whom are women. It’s an attribute we need in today’s style of leadership.

“We’re passionate about helping smaller brands compete with market leaders,” says Van Dam, "and that passion pays off.”

To Andrea, “passion” does not mean retreating or being soft.

“You can be a powerhouse and still be polite. I think that’s part of our magic,” says Van Dam who runs Women’s Marketing in New York City.

Andrea, who is HER Magazine’s September Cover credits much of her success as CEO to the strong women leaders who came before her. From their example, she says she learned to value courtesy, as well as acumen, in business.

“Andrea exemplifies what it means to embody strength as a business woman. She understands her femininity is an asset to how she navigates her team, many of whom are women. It’s an attribute we need in today’s style of leadership,” says Nineveh Madsen, founder of HER Magazine.

Van Dam opens up about the three key things that every female CEO should adopt.

1. Be okay with hugging
2. Build with Vision
3. Nurture your Team

While a few of these insights may sound counterintuitive in a business world dominated by men, Andrea explains why a fresh perspective can propel company culture.

For scheduling interviews, please contact n(at)hermag(dot)co

About HER Magazine
HER Magazine is a monthly digital publication featuring female entrepreneurs and articles relevant to women in business. It also releases weekly content on their website - you can find the publication in iTunes, Google Play and directly on sitei. The online magazine was founded in 2015 by Nineveh Madsen, a former TV news broadcaster with over a decade of experience in journalism. HER Media is headquartered in Salt Lake City, Utah with offices in San Francisco, CA.

About Women’s Marketing:
Women's Marketing is the leading marketing services agency for high-growth brands. We are experts in building brands into category leaders in beauty, CPG and retail. We understand how women engage and take action with brands and use our unique IP and resources to deliver results for our clients. With offices in Westport, CT, and New York City, Women's Marketing has become the authority on what inspires and moves women along the path-to-purchase. Visit womensmarketing.com to learn more.

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