Echo to Share Real-Time Social Commerce Best Practices at MediaPost Social Insider Summit

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Echo VP of Marketing Kristin Hersant to speak on panel with execs from 360i, Crowdtwist, MicroStrategy and Brand Networks

Echo, a real-time web platform provider, announced today that Kristin Hersant, VP of Marketing, will participate on a panel of social media experts sharing best practices in social commerce at MediaPost’s Social Insider Summit. Hersant will present Echo’s unique real-time social approach to a common retail-marketing scenario as part of the session, “Instant RFP! How to Drive Traffic to a Local Retailer.”

Event:        MediaPost Social Insider Summit
Date/Time:    Monday, January 23 at 10:45am
Panel:        Instant RFP! How to Drive Traffic to a Local Retailer

Description:    With an estimated 350 million people accessing Facebook through their mobile devices, and more than half of Twitter users accessing that service through a cell phone, the connection between social and mobile has never been closer. This creates an opportunity to retailers to use social and mobile tools to drive traffic into stores. What are some ways to do that? In this instant RFP challenge, we ask four social media start-ups their solution to a specific marketing problem, focused on driving traffic to a hypothetical retailer.

Moderator:    David Berkowitz, VP of Emerging Media, 360i
Panelists:        Irving Fain, CEO & Co-Founder, Crowdtwist
                    Marc Hayem, Senior Director, Alert, MicroStrategy
                    Kristin Hersant, VP of Marketing, Echo
                    Jamie Tedford, Founder/CEO, Brand Networks

About Echo
Echo provides a real-time platform that enables the rapid implementation and scale of applications for social TV, social music, social news, social sports and social commerce. Brands can leverage the Echo platform to transform their static websites into real-time experiences that significantly boost website traffic, increase user engagement, and drive more revenue. A leader in the space, Echo currently serves over 1 billion streams per month for brands including Discovery Channel, ESPN, Showtime, Sports Illustrated, The Washington Post, Universal Music Group, USA Networks and World Wrestling Entertainment. To learn more, visit


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Laurie Gibson
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