Simon Youth Foundation Selects Hetrick for Branding and Marketing Campaign

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Simon Youth Foundation helps at-risk high school students all over the U.S.

After a formal agency review of Midwest firms, Simon Youth Foundation has selected Hetrick to conduct its branding, marketing and fundraising communications nationwide. Simon Youth Foundation helps at-risk high school students all over the U.S. by partnering with local school systems to provide alternative schools and by awarding post-secondary scholarships.

“We chose Hetrick because they clearly understand how communications work in the fields of education and philanthropy. We were impressed with their understanding of foundations and their track record for helping nonprofits raise money,” said Simon Youth Foundation board chair Deborah Simon. “We are proud of our students and our schools, especially their 90 percent graduation rate. But we need Hetrick’s help to tell our stories to a national audience.”    

“At Hetrick, we do good work that does good,” said Hetrick president and chief operating officer Amy Ahlersmeyer. “The mission of Simon Youth Foundation is a perfect match for our commitment to making a meaningful difference in people’s lives.”

Hetrick has already begun work on the branding project. Budget figures were not disclosed.

About Simon Youth Foundation
Simon Youth Foundation (, established in 1998, exists to foster and improve educational opportunities, career development, and life skills that transform the lives of at-risk youth through focused programs and initiatives with our public school and post- secondary education partners. SYF accomplishes its mission through two initiatives: alternative schools called Education Resource Centers and a post-secondary scholarship program. Its 25 ERCs have graduated 6,200 students at a 90 percent rate, and $7.2 million has been awarded in post-secondary scholarships.

About Hetrick
Founded in 1994, Hetrick is an integrated public relations and marketing communications firm that specializes in good work that does good. Client sectors include higher education, utilities, health and life sciences, state and local government, and nonprofits. For more information, visit

Liz Joss, Hetrick


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