hfa Promotes Betro to President

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In order to continue to grow hfa I recommended to our board that we expand our executive leadership.

Akron, OH (Vocus) January 28, 2010

The board of Hitchcock Fleming & Associates (hfa) announces that Nick Betro has been promoted to president of the firm. Nick was formerly vice president/executive creative director and assumes the president’s position from Jack DeLeo, who remains chairman/CEO. With more than 100 associates, hfa is one of the largest marketing communications agencies in the Cleveland-Akron market.

Becoming president elevates Betro’s strategic leadership role at hfa as he continues to oversee hfa's creative and digital departments.

“In order to continue to grow hfa I recommended to our board that we expand our executive leadership,” DeLeo said. “Nick embodies the values and business ethics of hfa, and his proven business-building skills will help hfa continue to grow as he assumes greater responsibility in the management of the firm. Nick’s promotion also solidifies our succession planning and further strengthens our already highly effective management team. This change will allow me to focus more on the agency’s long-term goals while continuing to build client relationships.”

“I’m humbled by this promotion and looking forward to its opportunities,” Betro said. “I share Jack’s same business passion: provide the best client service and the highest quality marketing communications and creative solutions that result in the strongest returns on investments for our clients. hfa has earned a solid reputation for effective and award-winning marketing communications, and it’s a privilege to play a larger leadership role in supporting our clients while helping move the hfa legacy forward.”

In 2004, after an award-winning 10 years as founder and president of Betro Communications Inc., Betro merged his ongoing business interest with hfa to increase the depth of hfa's creative capabilities and further strengthen hfa's new business efforts.

"Nick is an exceptional problem solver,” DeLeo added. “He'll help lead what is already a very strategic, talented and highly energized hfa team."

During Betro's nearly 30-year career he has produced work for a wide range of top national and regional brands, including those in the fields of automotive, consumer and packaged goods, home improvement, entertainment, education, communications, food, medical and technology. His numerous awards cover the gamut from a National ADDY, Best of Show ADDY and a host of Cleveland, Akron and Canton ADDYs, to other prestigious international, national and regional competitive marketing industry recognitions.

Betro lives in Cuyahoga Falls with his wife and son. He enjoys most sports and likes to keep active through exercise, so he can afford to indulge in one of his other favorite things – good food.

HIGH-RES (300 DPI) VISUAL
To view and download a high-res visual (300 dpi) of Nick Betro, please go to http://www.teamhfa.com/pr/betro.

About hfa
hfa (Hitchcock Fleming & Associates Inc.) is a full-service marketing communications agency specializing in retail, consumer, industrial, government, building products and business-to-business clients. hfa was established in 1940. Among its clients are The Goodyear Tire & Rubber Company, one of the world’s largest tire companies; Carter Lumber and its more than 200 stores; Tremco, North America’s premier provider of comprehensive facility management solutions; KraftMaid, one of the nation’s largest cabinetry manufacturers; Choice Hotels International, one of the largest and most successful lodging companies in the world; Akron General, one of the leading healthcare systems in and around Akron, Ohio; and the City of Akron, Ohio. hfa’s expertise encompasses branding, research, strategic planning, public relations and media. Whether working in print, broadcast or Web formats, hfa cuts through communications clutter to make a client’s message resonate. To learn more, please visit http://www.teamhfa.com and connect.teamhfa.com.

Hitchcock Fleming & Associates Inc.
Jack DeLeo, Chairman/CEO
330.376.2111, Ext. 3306

Nick Betro, President
330.376.2111, Ext. 3313

Pat Kunklier, Director/PR
pkunklier(at)teamhfa(com)com    
330.376.2111, Ext. 3380

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