New Jersey Society of CPAs and Higher Logic Launch New Professional Social Networking Community

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NJSCPA Connect Is Accruing New Community Members Daily

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Integrating our Higher Logic social networking community with our Aptify system was crucial. It saves our members time since they didn't need to create their profiles from scratch.

Higher Logic, the leading professional social networking applications provider for non-profits and associations, announced that the New Jersey Society of Certified Public Accounts (NJSCPA) launched NJSCPA Connect, a secure social media forum for member collaboration. Using their new on-line community, members can contact one another, search for colleagues with similar locations or interests and form discussion groups. Since the site launched two weeks ago, NJSCPA Connect has over 1100 active members.

The NJSCPA has been using public social media tools and making its presence known on Facebook, LinkedIn and Twitter. However, the Society wanted a solution that integrated their Aptify Association Management System with their social media platform. Higher Logic’s Connected Community™ software integrates with Aptify’s database so that membership information and other key data are pre-populated on the community site. According to Rachael Bell, NJSCPA Online Communications Manager, “Integrating our social networking community with our Aptify system was crucial. It saves our members time since they did not need to create their profiles from scratch.”

Members have access to a plethora of useful information including announcements, discussions, professional news, upcoming events and a list of most engaged members. Using eGroups, members are empowered to form communities based on interests, committee involvement or any other grouping and then easily communicate between members both online and via e-mail.

“Members who were already involved with our committees and interest groups are finding the process of being involved in those groups much easier now,” stated Ms. Bell. “It’s visually and technically more user-friendly, and the powerful search capabilities include archives of past messages and documents that have been posted, searches by name, company, interests or any number of demographic factors.”

The NJSCPA is seeing very positive results based on member feedback. According to Society member James C. Bourke, CPA.CITP.CFF, Partner at WithumSmith+Brown, “NJSCPA.org/Connect is a cutting edge social networking site, built around the needs and interests of our members. Unlike LinkedIn, Facebook and other public sites, our private social networking site has members’ interests in mind.” Higher Logic CEO Rob Wenger adds, “The NJSCPA is a great example of how an association uses Connected Community to bring a new dimension of value to its members. Once members become active in their site, they find new and creative benefits that enhance not only their membership, but also their approach to their jobs.”

About Higher Logic
Higher Logic provides innovative professional social networking and collaboration solutions for associations and non-profits seeking to attract new members and energize existing members. The Connected Community™ application suite empowers members to exchange ideas, share best practices and collaborate- anytime, anywhere. Higher Logic’s suite of products offer a new dimension of value to constituents, with Connected Community’s pre-built integration to leading association management systems and M² - Mobile Membership™ smart phone app. Higher Logic delivers solutions so member-based organizations can increase their presence and attract a new generation of global members.

Follow Higher Logic on Facebook and Twitter.

About NJSCPA
The New Jersey Society of Certified Public Accountants (NJSCPA) is a non-profit, professional business organization comprised of more than 15,500 Certified Public Accountants and accounting students. Founded in 1898, the NJSCPA is one of the largest and oldest state CPA societies in the nation. The increasingly diverse membership consists of CPAs who work in business and industry, in government, education, and at accounting firms ranging in size from sole practitioners to large international organizations. The NJSCPA provides members with a broad range of opportunities for their volunteer involvement and professional development.

Visit the Society at http://www.njscpa.org and http://www.njscpa.org/connect.

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Diane Perrino
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