Just in Time for Father's Day: Hilton HHonors® Announces New, Cutting-Edge Earnings Mall -- New Earnings Mall Gives Hilton HHonors Members Bonus Points with Each Purchase Beginning June 10, 2008

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Just in time for Father’s Day, Hilton HHonors members can earn points when buying a gift for Dad at the newly introduced Hilton HHonors Earnings Mall. Starting June 10, Hilton HHonors members can use their account number and pin to access the Hilton HHonors Earnings Mall for exclusive offers on thousands of brand-name gifts, fashion accessories, home furnishings, fine food and wine, as well as the latest high-tech gadgets and sports gear for Father’s Day.

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The Hilton HHonors Earnings Mall is designed to provide our members with another way to earn rewards quickly and easily

The Hilton HHonors Earnings Mall is yet another innovative way Hilton HHonors members can earn points, which can be redeemed for complimentary stays, dining and travel experiences, merchandise and more. Members can now enjoy the convenience of shopping and earning points, without ever leaving the comfort of their home. The Mall presents a variety of offers that are updated on a regular basis to give members access to the latest trends and must-have items. Members can even sign-up for email alerts that notify them when there's a new product or offer that may be of interest.

Each offer will allow users to earn bonus points for purchases at hundreds of participating retail partners; some featured offers include:

Apple iTunes – 3 points per dollar Bloomingdale's – 2 points per dollar Brookstone – 2 points per dollar + free shipping Gap – 3 points per dollar J. Crew – 3 points per dollar Land's End – 7 points per dollar + free $10 gift card with purchase over $100 Target – Save 10% and Earn 2 points per dollar "I'm always looking for more ways to earn Hilton HHonors points so I can earn a complimentary hotel stay faster," said Steve C., a Hilton HHonors member for 12 years. "With the new Hilton HHonors Earnings Mall, I can shop for items that I would normally buy and earn more points at the same time."

"The Hilton HHonors Earnings Mall is designed to provide our members with another way to earn rewards quickly and easily," said Adam Burke, senior vice president of customer loyalty for Hilton Hotels Corporation. "This initiative, combined with the HHonors Rewards Store, takes online shopping to a whole new level and further demonstrates our commitment to creating a simple, flexible and rewarding program for all our members."

The Hilton HHonors Earnings Mall includes a rating feature that allows members to share retail offers with other members by selecting a "thumbs up" or "thumbs down." Members can also easily check their Mall activity and view the Mall points that they have earned in their personalized Mall account. Earnings Mall shoppers can maximize their earnings even more by purchasing items in the Mall with their Hilton HHonors co-branded card.

To find more information about the Hilton HHonors Earnings Mall, please visit HiltonHHonorsEarningsMall.com.

About The HHonors Program

Hilton HHonors® is a guest reward program that gives frequent travelers a faster way to earn the rewards they want most. It is the only guest rewards program to offer Points & Miles® and No Blackout Dates at more than 3,000 hotels and 500,000 rooms. Enrolled members can Double Dip® to earn HHonors points and airline miles for the same stay at Hilton®, Conrad® Hotels & Resorts, Doubletree®, Embassy Suites Hotels®, Hampton Inn®, Hampton Inn & Suites®, Hilton Garden Inn®, Hilton Grand Vacations®, Homewood Suites by Hilton® and The Waldorf=Astoria CollectionTM hotels around the world.

Due to the tremendous flexibility and value offered by HHonors program features, as well as the many attractive promotions that HHonors offers each year, the program has been recognized with numerous travel industry awards.

Membership in HHonors is free. Travelers may enroll online by visiting HiltonHHonors.com. Or, to enroll instantly in the program, consumers in the U.S. and Canada may call 1-800-HHONORS. Outside the U.S. and Canada, travelers may call the Hilton Reservations and Customer Care office in their area. Travelers also may enroll at any participating Hilton®, Conrad® Hotels & Resorts, Doubletree®, Embassy Suites Hotels®, Hampton Inn®, Hampton Inn & Suites®, Hilton Garden Inn®, Hilton Grand Vacations®, Homewood Suites by Hilton® and The Waldorf=Astoria CollectionTM hotels around the world. For further information, visit HiltonHHonors.com.

The listed merchants are in no way affiliated with Hilton HHonors, nor are the listed merchants considered sponsors or co-sponsors of this program. Use of merchant names and/or logos are by permission of each respective merchant and all trademarks are the property of their respective owners. Terms and conditions are applied to gift cards/certificates. Please see the merchant's gift card/certificate/website for additional terms and conditions, which are subject to change at merchant's sole discretion, if permitted by law.

Airline miles accrued and awards issued are subject to the terms and conditions of each participating airline's reward program, as applicable. Hilton HHonors® membership, earning of Points & Miles®, and redemption of points are subject to HHonors Terms and Conditions. ©2008 Hilton Hotels Corporation

MULTIMEDIA GALLERY http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5705434

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