Hipstamatic and Legendary Owner of The Roxy, Nic Adler, Partner on Groupie SnapPak, Just In Time for SXSW

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Hipstamatic and Adler Design New Lens, Film and Flash for Concert Connoisseurs

Hipstamatic, the iPhone app camera that beautifully captures visual stories, has partnered with Nic Adler, owner of legendary music club The Roxy, on a new lens, film and flash designed for photog snappin' concert lovers. Just in time for SXSW, the Groupie SnapPak, $0.99 in the HipstaMart, comes equipped with:

Adler 9009 Lens: This lens is King of the Sunset Strip. With a textured glow, this lens is perfect for catching a show in Austin, or even sunsets from Los Angeles to New York City.

Dylan Film: Damaged, overstated and unpredictable just like our favorite musicians. The Dylan film was left out in the sun a little too long, and has the light leaks to prove it.

Pop Rox Flash: Use the software (half) flash for contrast in dimly lit “hey-no-flash-allowed” performances; the hardware flash, when allowed of course, turns up the contrast volume even louder.

"Like rockstars to some, when I first started using Hipstamatic, I fell in love. The feel and emotion that the different lenses and film create, took my photography to the next level,” said Adler. “I look forward to a new pack like a kid waits for that new record from his or hers favorite band. Now it's time to go rock a new lens, film and flash I helped inspire and design.”

The Groupie SnapPak is the latest example of Hipstamatic's continued collaboration with “best of the best" creative minds across fashion, film, music, food and photojournalism. Every month, nearly 50 million Hipstamatic shots are taken around the world.

“Music is such a big part of what inspires us at Hipstamatic, so we’re stoked to be working with Nic on this project. Who better to partner with on a concert SnapPak than a man who not only lives and breathes the music industry, but photography as well,” said Lucas Buick, CEO of Synthetic and co-founder of Hipstamatic. "Nic's heritage at The Roxy combined with his passion for photography made him a perfect fit for Hipstamatic. We're excited to see how our users embrace the Groupie SnapPak, and look forward to seeing some fantastic images inspired by the thrill and excitement of live shows."

Hipstamatic marked its one-year anniversary in December 2010 by being named App of the Year by Apple. Hipstamatic is a popular iPhone and iPod touch application that converts the device into a retro plastic camera. Characterized by vignettes, blurring, over-saturation and discolored images, Hipstaprints have a casual and seemingly accidental snapshot feel. The Hipstamatic app can be downloaded to any iPhone or iPod Touch sporting iOS 3.1+ software. For $1.99 USD you can download the base model Hipstamatic 236. Additional lenses, film, and flash options can be added on within the app for $0.99.

Digital photography has never felt so analog. Synthetic creates software on mobile and social platforms that redefines the line between analog and digital photography. Rooted in a belief that art should be accessible, and most people are creative until told otherwise, Synthetic sets out to bring the power of creativity back to people. We do this by changing the way people see and experience the world, capture memories, and share them with friends, family, and the world.

Press Contact
Molli Sullivan, PR Superhero, Synthetic

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