"Cup O' Mambo" Gives Social Media a Latin Buzz -- Mercury Mambo Launches Blog on Hispanic Marketing Trends

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Professionals interested in Hispanic marketing are starting their day with a fresh Cup O' Mambo from Mercury Mambo, the premier Hispanic event marketing, sales promotion and branding agency. With a track record of representing America's most prestigious retail products, Mercury Mambo publicly launches its way into the blog world with content that provides the public and marketing professionals with the latest trends in Hispanic marketing.

Where Culture and Commerce Collide

Professionals interested in Hispanic marketing are starting their day with a fresh Cup O' Mambo from Mercury Mambo, the premier Hispanic event marketing, sales promotion and branding agency. With a track record of representing America's most prestigious retail products, Mercury Mambo publicly launches its way into the blog world with content that provides the public and marketing professionals with the latest trends in Hispanic marketing.

Music, film, culture and current trends (not chisme) are just a few of the topics that will be featured in the blog, Cup O' Mambo, which is being launched simultaneously with Mercury Mambo's new, social media friendly Web site.

As marketers turn their focus on the increasing Hispanic market, "Cup O' Mambo" will provide a daily dose for readers with regular posts relevant to the Hispanic community. Austin-based Mercury Mambo is kicking off their blog Mambo-style with a special music series beginning in May, Austin's Latino Music Month. The posts will include pictures, video clips and the latest trends in Austin's diverse Latino music scene, which is becoming nationally recognized. Mambo will be out in the field to provide their audience with up-to-the-minute information on a range of musical acts from different genres, including Norteño, Tejano, Latin Alternative and Salsa, amongst others.

Mercury Mambo's launch into the Web 2.0 world will include RSS news feeds and interactive features set to roll out in the summer. The updated features will enhance the company's conversations with its clients, consumers and extensive team of brand ambassadors in key Hispanic markets throughout the country.

The Web site also incorporates the agency's favorite color, verde, which is more than a color, it's a mission. The eco-friendly agency recently did a green renovation of a new office building to account for their expanding staff, a sign of growth that Mercury Mambo Agency Partner,Liz Arreaga, says is a reflection of the marketplace.

"Hispanic consumers are not a 'one size fits all' demographic and they continue to be a significant group for the American economy. As a result, marketers are increasingly turning to agencies like ours who can provide expertise and strategy to effectively reach the Hispanic consumers from the bottom up," stated Liz Arreaga.

Mercury Mambo, whose motto is "Where Culture and Commerce Collide", is excited about the blogging possibilities. "Our agency has been reaching Hispanic consumers successfully since 1999. Having an online resource to share our expertise, as well as our 'Mambo Magic', is exciting for us," stated Becky Arreaga, Agency Partner.

Mercury Mambo, who represents top retailers such as Cadbury Schweppes Americas Beverages plc, U.S. Cellular, The J.M. Smucker Company, Anheuser-Busch, and Diageo, provides marketers with expertise in event marketing programs and brand experiences that empower Hispanic consumers. Cup O' Mambo fans can expect consistent posts that are rich in experience and understanding of the Hispanic consumer and culture.

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Matt Reyes

Havilah Tower-Perkins
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