Minnesota Historical Society Signs with Vocus

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Nonprofit Consolidates New and Traditional Media Engagement Efforts on a Single Platform for Comprehensive Public Relations Management

A leading provider of on-demand software for public relations management. Follow us on Twitter: @Vocus

Vocus (NASDAQ: VOCS), a leading provider of on-demand software for public relations management, announced today that the Minnesota Historical Society. has selected it software to for media relations, relationship tracking, and the monitoring of news and social media. A nonprofit organization, dedicated to promoting the State’s history and culture, the Minnesota Historical Society, selected Vocus to consolidate its new media and traditional media relations on a single platform.

“Vocus incorporates everything we need in one place; its one stop shopping and that was the biggest selling point,” said Jessica Kohen, the organization’s marketing communications manager. “It also helped that Vocus was willing to negotiate with a nonprofit.”

Vocus provides PR professionals with access to media research, the ability to track communications and manage relationships – and monitor news and social media coverage. Monitoring news and social media enables PR professionals to identify key influencers relevant to their industry, while Vocus’ analytics provides insight into trends into what’s is working and what is not.

“Vocus’ news monitoring showed me that the Minnesota Historical Society receives more national coverage than we were previously aware,” added Kohen. “That goes a long way towards helping to demonstrate the value of PR.”

“History is full of rich content which makes it well suited for both traditional and social media engagement,” said Kye Strance, director of Product Management, Vocus. “That the Minnesota Historical Society has combined its resources, and is integrating its new media and with traditional media relations activities on a single comprehensive platform, makes it a role model among the nonprofit community.”

About the Minnesota Historical Society
The Minnesota Historical Society is a non-profit educational and cultural institution established in 1849. Its essence is to illuminate the past as a way to shed light on the future. The Society collects, preserves and tells the story of Minnesota’s past through museum exhibits, libraries and collections, historic sites, educational programs and book publishing.

About Vocus
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 4,800 organizations worldwide and is available in seven languages. Vocus is based in Lanham, MD with offices in North America, Europe and Asia. For more information, please visit http://www.vocus.com or call (800) 345-5572.

This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. These are statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.

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Frank Strong
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