US Searches For iPhone Up 583 Percent Leading Up To Launch Date;
Traffic To Apple iPhone Website Increased 185 Percent
Hitwise Takes an In-Depth Look at iPhone Online Buzz
NEW YORK (Business Wire EON/PRWEB ) June 26, 2007 --
Hitwise, the leading online
competitive intelligence service, today announced that the volume of US
searches for the term “iphone”
increased 583 percent in the past four weeks (from the week ending May
26, 2007 to the week ending June 23) leading up to the June 29 launch
date. The market share of US visits to the Apple
iPhone website (www.apple.com/iphone)
increased 185 percent in the same time period.
The Apple iPhone website has been the number one website1
based on visits, in the Hitwise Computers and Internet - Electronics
category - which lists websites focused on electronics products and
electronics manufacturers - for the past three weeks starting with the
week ending June 9, 2007.
Search Terms
In the four weeks leading up the release date, the most popular queries
that contained the term “iphone”
were focused on price, recent news, reviews and the release date. The
search term “iphone price”
received the largest percentage of searches outside of “iphone”
and “apple iphone,”
at 4.23 percent of all US searches containing the word “iphone.”
The top website to receive traffic from searches on the term “iphone”
for the four weeks ending June 23, 2007 was the Apple iPhone website,
receiving 54.44 percent of all US traffic from the term. Following Apple
was its wireless partner, AT&T
Wireless, which received 6.52 percent of search volume, Wikipedia,
at 2.95 percent, Engadget at 2.80
percent and MySpace with 2.48
percent of search term traffic.
-
The term “iphone”
was the 131st most searched for term sending
traffic to all US websites for the four weeks ending June 23, 2007.
-
The term “iphone”
was the fifth most popular search term sending visits to the AT&T
Wireless website for the four weeks ending June 23, 2007.
|
Most Popular US Search Terms Containing the Term 'iphone' for the
4 weeks ending 06/23/2007.
|
|
Search Term
|
Share
|
|
iphone
|
51.4%
|
|
apple iphone
|
6.13%
|
|
iphone price
|
4.23%
|
|
iphone news
|
1.7%
|
|
iphone release date
|
1.56%
|
|
apple iphone price
|
0.89%
|
|
iphone review
|
0.79%
|
|
iphone cost
|
0.69%
|
|
cingular iphone
|
0.67%
|
|
at&t iphone
|
0.57%
|
|
Note - data is based on the percentage all US searches from the
Hitwise sample of 10 million users.
|
|
Source: Hitwise
|
DEMOGRAPHICS
Hitwise demographic data reveals that for the four weeks ending June 26,
2007, 32.22 percent of visitors to the Apple iPhone website were from
users between the ages of 18-24 years, comprising the largest age group
of visitors to the site. More than 54 percent of users to the website
had incomes between $30,000 and $99,999 and 51 percent were Male for
that same time period.
|
US Demographic profile of Visitors to Apple iPhone Website for
the Four weeks ending June 23, 2007
|
|
Age
|
Traffic share
|
|
18-24
|
32.22%
|
|
25-34
|
21.45%
|
|
35-44
|
22.05%
|
|
45-54
|
15.35%
|
|
55+
|
8.92%
|
|
Income
|
Traffic share
|
|
< $30,000
|
20.83%
|
|
$30,000 - $59,999
|
27.47%
|
|
$60,000 - $99,999
|
27.02%
|
|
$100,000 - $149,999
|
13.18%
|
|
> $150,000
|
11.50%
|
|
Gender
|
Traffic share
|
|
Male
|
51.51%
|
|
Female
|
48.49%
|
|
Source: Hitwise
|
About Hitwise
Hitwise is the leading online competitive intelligence service. Only
Hitwise provides its 1,200 clients around the world with daily insights
on how their customers interact with a broad range of competitive
websites, and how their competitors use different tactics to attract
online customers.
Since 1997, Hitwise has pioneered a unique, network-based approach to
Internet measurement. Through relationships with ISPs around the world,
Hitwise’s patented methodology anonymously
captures the online usage, search and conversion behavior of 25 million
Internet users. This unprecedented volume of Internet usage data is
seamlessly integrated into an easy to use, web-based service, designed
to help marketers better plan, implement and report on a range of online
marketing programs.
Hitwise, a subsidiary of Experian (FTS: EXPN) www.experiangroup.com
operates in the United States, United Kingdom, Australia, New Zealand,
Hong Kong and Singapore. More information about Hitwise is available at www.hitwise.com.
For up to date analysis of online trends, please visit the Hitwise
Intelligence-Analyst Weblogs at http://weblogs.hitwise.com
and the Hitwise Data Center at www.hitwise.com/datacenter.
1 Note the Hitwise data featured is based on US
market share of visits, which is the percentage of online traffic to the
domain or category, from the Hitwise sample of 10 million US Internet
users. Hitwise ranks more than 1 million unique websites on a daily
basis, including sub-domains of larger websites. Hitwise categorizes
websites into industries on the basis of subject matter and content, as
well as market orientation and competitive context.
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