'MySpace' The Top US Search Term in 2006 Among All Websites According to Hitwise

Share Article

Today, Hitwise, the world's leading online competitive intelligence service, announced the top search terms for 2006. These search terms reported on represent a non-aggregated look at the most popular US queries that send traffic to specific websites across all major search engines. The tables below are based on a 52 week average of industry search terms for 2006 from the following Hitwise categories: All US Categories overall, Entertainment - Movies, Sports, Entertainment - Television, Travel and Lifestyle-Fashion.

BusinessWire

BusinessWire

For example MySpace saw tremendous growth in traffic in 2006 which is a reflection of the increased brand equity for MySpace. MySpace related search terms accounted for half of the top 10 search terms to all sites in 2006.

"Search term data is the closest proxy for what is on the minds of Internet user's, and is a great measure of brand equity," said Bill Tancer, general manager of global research at Hitwise. "For example MySpace saw tremendous growth in traffic in 2006 which is a reflection of the increased brand equity for MySpace. MySpace related search terms accounted for half of the top 10 search terms to all sites in 2006."

About Hitwise

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,200 global clients with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise's patented methodology captures the anonymous online usage, search, and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into our easy to use, web-based service, designed to help marketers better plan, implement, and report on a range of online marketing programs.

Hitwise is a privately held company headquartered in New York City and operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong, and Singapore. More information about Hitwise is available at http://www.hitwise.com.

For up to date analysis of online trends and statistics, please visit the Hitwise Intelligence Analyst Weblogs at weblogs.hitwise.com and the Hitwise Data Center at http://www.hitwise.com/datacenter.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Matt Tatham
Hitwise
212-380-2939
Email >
Visit website