Despite capturing the majority of searches in the U.S., and in light of competitor's improvements, Google's market share of executed searches continues to grow, exceeding 10 percent growth year-over-year.
NEW YORK (PRWEB) April 12, 2007
"Google's growth shows no signs of slowing" said Bill Tancer, general manager of global research at Hitwise. "Despite capturing the majority of searches in the U.S., and in light of competitor's improvements, Google's market share of executed searches continues to grow, exceeding 10 percent growth year-over-year."
Google an Increasing Source of Traffic to Key Industries
Search engines continue to be the primary way Internet users navigate to key industry categories. Comparing March 2007 to March 2006, Travel, News and Media, and Business and Finance categories received more than double digit increases in their share of traffic coming directly from search engines.
Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,200 global clients with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.
Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise's patented methodology captures the anonymous online usage, search, and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into our easy to use, web-based service, designed to help marketers better plan, implement, and report on a range of online marketing programs.
Hitwise is a privately held company headquartered in New York City and operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong, and Singapore. More information about Hitwise is available at http://www.hitwise.com.
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