Hallelujah Diet Tops ''Diet'' Searches Last Week

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With the New Year upon us, many Americans have turned to the Internet to help with the New Year's resolution of losing weight. According to Hitwise, the world's leading competitive intelligence service, the most searched for diet was the Hallelujah Diet for the week ending Dec. 29, 2007.

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If 2008 resolution searches follow the pattern set by previous years, diet searches should start plummeting in popularity by next week.

Other top 10 searches that contained the term diet for last week, included popular diets such as the South Beach Diet and the Diabetic Diet (see chart on right). For the same week in 2006 and 2005, the South Beach Diet and the Atkins Diet owned the #1 and #2 spot, respectively. Other diet searches included the Special K Diet, Cabbage Soup Diet and the Detox Diet.

"Searches for diets are one of the most predictable patterns on the Internet, with the high point always being the first of the year and the low-point being Thanksgiving week," said Bill Tancer, general manager of global research, Hitwise. "If 2008 resolution searches follow the pattern set by previous years, diet searches should start plummeting in popularity by next week."

Traffic to the custom category of 30 Dieting websites was up 32 percent for the week ending Dec. 29, 2007, compared to the same week in 2006. WeightWatchers.com was the most visited website among the custom category of 30 Dieting websites for the week ending Dec. 29, 2007. SparkPeople.com received the second most visits followed by FatLoss4Idiots.com. Female visitors made up the majority of traffic on each sites with 70% of the share of traffic to WeightWatchers.com and 83% of the traffic to SparkPeople.com for the 4 weeks ending Dec. 29, 2007.

About Hitwise

Hitwise is the leading online competitive intelligence service. Only Hitwise provides its 1,400 clients around the world with daily insights on how their customers interact with a broad range of competitive websites, and how their competitors use different tactics to attract online customers.

Since 1997, Hitwise has pioneered a unique, network-based approach to Internet measurement. Through relationships with ISPs around the world, Hitwise's patented methodology anonymously captures the online usage, search and conversion behavior of 25 million Internet users. This unprecedented volume of Internet usage data is seamlessly integrated into an easy to use, web-based service, designed to help marketers better plan, implement and report on a range of online marketing programs.

Hitwise, a subsidiary of Experian (FTS: EXPN) http://www.experiangroup.com operates in the United States, United Kingdom, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at http://www.hitwise.com.

For up to date analysis of online trends, please visit the Hitwise Intelligence-Analyst Weblogs at http://weblogs.hitwise.com and the Hitwise Data Center at http://www.hitwise.com/datacenter.

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Matt Tatham
Hitwise
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