HLB Product Designs Win Multiple Awards and Help Launch an Initial Public Offering

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Eight product design awards at year-end capped a successful 2007 for HLB, the Chicago-based ideation, design and engineering agency. In addition, HLB assisted with the creation of a medical innovation that propelled client Medgenics' successful initial public offering.

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HLB has an incredible heritage, having served the medical, industrial and consumer industries for more than 45 years. In the past 60 days alone, several of the products we've helped conceive, design and develop have achieved tremendous success

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Eight product design awards at year-end capped a successful 2007 for HLB, the Chicago-based ideation, design and engineering agency. In addition, HLB assisted with the creation of a medical innovation that propelled client Medgenics' successful initial public offering.

"HLB has an incredible heritage, having served the medical, industrial and consumer industries for more than 45 years. In the past 60 days alone, several of the products we've helped conceive, design and develop have achieved tremendous success," said Andrew Macey, the COO for HLB.

  •     Medgenics: A leading medical device company and provider of the Biopump, an implantable medical device, had a successful initial public offering
  •     Sears Craftsman: Received the Popular Mechanics Editor's Choice Award for its innovative AXS line of tool chests
  •     Westell: UltraLine™ Series3 residential gateway has been named an International CES Innovations 2008 Design and Engineering Award honoree in the Home Networking product category
  •     Epson: New Ensemble HD™ Home Cinema System received the International CES Innovations 2008 Design and Engineering Honoree Award in the Video components product category
  •     Braun: The Oral-B Triumph™ with SmartGuide toothbrush, designed to provide consumers with a more intelligent tooth brushing experience, was named Best of What's New 2007 in the Personal Health category by Popular Science

In addition, the Chicago Athenaeum awarded HLB five 2007 Good Design Awards in its annual competition. The International Good Design competition is known as one of the oldest and most important, with participation from such pioneering designers as Charles and Ray Eames and Florence Knoll.

HLB won Good Design awards for consumer, industrial and medical work. Award-winners were Epson's Accolate Duet Projection Screen; Everest Biomedical's SNAP II; the VELscope Oral Cancer Screening System; and two awards for Dove packaging featured in the company's Dove Campaign for Real Beauty.

With offices in Chicago and Boston, HLB creates products of Meaningful Designs that range from everyday consumer necessities to life-saving medical advances.

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THOMAS FIGEL

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