H & L Partners Promotes Andrea Alfano to COO & Trey Curtola to EVP

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H&L Partners, one of the west's largest independent advertising agencies promoted Andrea Alfano to Chief Operating Officer, Director of Client Services and Account Director Trey Curtola to Executive Vice President.

H & L Partners, one of the west’s largest independent advertising agencies, promoted Andrea Alfano to Chief Operating Officer, Director of Client Services and Account Director Trey Curtola to Executive Vice President.

Alfano joined H & L Partners in 2001 as Director of Client Services. Her focus on client relationships and reducing complex messages to their simple core proved instrumental in growing the agency into a $100 million business, employing more than 80 people in San Francisco and St. Louis. As COO, she will continue to focus the agency’s efforts on creating outstanding advertising across all media.

She, along with President Josh Nichol and Chief Creative Officer, Rob Bagot, plan to bolster the agency’s digital offerings and leverage its multi-cultural strengths to present mass market consumer brands to the “new America.”

Before H & L Partners, Alfano was the Vice President of Marketing for Self-Care, Inc. and held senior positions at Publicis & Hal Riney, TBWA Chiat Day and Young & Rubicam. She led the account teams for retail brands such as Sprint PCS, Alamo Rent a Car, Bank of the West and Clinique and consumer goods such as Sunmaid Raisins, Bushmill’s and Clorox.

Trey Curtola has led the Northern California Toyota account since 2004. Under his leadership at H&L Partners, the Northern California Toyota Dealers have consistently maintained market share leadership and currently have the highest market share of any Toyota market area in the country. Trey was instrumental in cementing the spokesperson relationship between Toyota and SF Giants superstar Buster Posey, the reigning NL MVP. In addition to Toyota, Trey has managed Pebble Beach Resorts, Raley's Supermarkets, and the San Francisco Bulls Hockey Team. Prior to joining H&L Partners, Trey served as Senior Vice-President at JWT managing most of the Western Region Ford Dealer Groups.

“Andrea and Trey have long embodied the level of client service and creative focus that are hallmarks of H & L Partners. We are thrilled to recognize their talent with these promotions,” said President, Josh Nichol.

About H & L Partners
H & L Partners, formerly known as Hoffman Lewis, is one of the West Coast’s largest independent advertising agencies. It has offices in San Francisco and St. Louis. In addition to general market advertising, H & L Partners specializes in digital advertising, and Hispanic marketing through its Ola Creativa business unit. Its clients in San Francisco include Toyota, McDonald’s, USC, Keck Medical Center of USC, Animoto, and Slingbox. In St. Louis, its clients include St. Louis Convention & Visitors Bureau, McDonald’s, Touchstone Energy and Ashley Home Store. The company has billings of more than $100 million annually and employs 80 people.

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Deb Doyle

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