iContact Offers Holiday Marketing Guide to Businesses

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Helps Marketers Prepare for the Holiday Season and Beyond; the Opportunity Does Not End on December 26

Email Marketing

iContact's Holiday Marketing Guide for Email Marketing

Holiday sales expected to increase by 4.1% this year over last according to the National Retail Federation.

With holiday sales expected to increase by 4.1% this year over last according to the National Retail Federation, marketers need to be prepared for the holiday shopping that is sure to ensue.

“Marketers need to make sure they know all the steps necessary to be successful in their holiday marketing,” said Geoffrey Alexander, vice president of ecommerce at iContact, which Vocus (NASDAQ: VOCS), a leading provider of cloud marketing software, acquired earlier this year. “We want to see our customer succeed in all aspects of their business, and especially during this busy time of year.”

Businesses need to understand that holiday marketing doesn’t end on December 26 and that outlining a plan will help them succeed in email and social media marketing throughout the holiday season. Alexander knows that businesses struggle with some aspects of their holiday marketing and that’s why the company launched a Holiday Marketing Guide. iContact also pulled together a collection of holiday assets in one convenient spot so email marketers can have everything they need at their fingertips.

The holiday marketing guide is divided into three categories for different levels of experience to make it easy for people who are just getting started in email marketing to know everything they need to know to make this the best holiday ever through to master email marketers who have done holiday marketing many times but need to know ways to improve their campaigns.

The holiday marketing guide is freely available online, with registration, and can be found by visiting the iContact website: http://www.icontact.com/holiday-marketing-guide-2012.

About Vocus
Vocus is a leading provider of cloud marketing software that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America, Europe and Asia. For further information, please visit http://www.vocus.com or call (800) 345-5572.

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Forward-Looking Statement This release contains “forward-looking” statements that are made pursuant to the Safe Harbor provision of the Private Securities Litigation Reform Act of 1995. These statements are predictive in nature, that depend upon or refer to future events or conditions or that include words such as “may,” “will,” “expects,” “projects,” “anticipates,” “estimates,” “believes,” “intends,” “plans,” “should,” “seeks,” and similar expressions. This press release contains forward-looking statements relating to, among other things, Vocus’ expectations and assumptions concerning future financial performance. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus’ filings with the Securities and Exchange Commission.

The risks and uncertainties referred to above include, but are not limited to, risks associated with possible fluctuations in our operating results and rate of growth, our history of operating losses, risks associated with acquisitions, including our ability to successfully integrate acquired businesses, risks associated with our foreign operations, interruptions or delays in our service or our web hosting, our business model, breach of our security measures, the emerging market in which we operate, our relatively limited operating history, our ability to hire, retain, and motivate our employees and manage our growth, competition, our ability to continue to release and gain customer acceptance of new and improved versions of our service, successful customer deployment and utilization of our services, fluctuations in the number of shares outstanding, foreign currency exchange rates and interest.

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Frank Strong
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