Interactive Commercial Holiday Décor Unveiled by Center Stage Productions

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New trend in holiday decor: making spirits bright with high-tech snowflakes.

Holiday Decor

Holiday Decor - Interactive Snowflake Display

“Right now we are actively incorporating interactive gesture recognition technology into our holiday environments, truly bringing the sprit of the season to life,” said Michael DeZaio, President of Center Stage Productions.

Center Stage Productions, a leading provider of custom designed commercial holiday décor, is introducing an innovative way to combine an interactive, high-tech experience with the rich tradition of the holiday season. With the use of the gesture recognition technology that Center Stage Productions is unveiling within its new holiday displays this year, people will be able to experience the splendor of fresh falling snow.

“Right now we are actively incorporating interactive gesture recognition technology into our holiday environments, truly bringing the sprit of the season to life,” said Michael DeZaio, President of Center Stage Productions. With the use of body tracking sensors and real-time motion capture systems, similar to the ones used for experiential video games, visitors’ images are manipulated within a series of winter backgrounds while they use hand gestures to play with virtual snowflakes. “Great fun for a child who has never experienced the magnificence of snowflakes falling gently around them, or for those who just love snow,” commented Matthew Goodman, Creative Director of Center Stage Productions.

General Growth Properties Inc., a real estate investment trust (REIT), has partnered with Center Stage Productions to bring its interactive, magical experiences to four of its regional shopping centers this year. These destinations include Water Tower Place in Chicago, IL, Paramus Park in Paramus, NJ, Mall St. Matthews in Louisville, KY and Columbiana Center in Columbia, SC. Display installations at all four centers will be complete by November 17, 2012 and will remain in place throughout the holiday season for all to enjoy.

“The opportunity to provide interactive elements that are fun and engaging is something we are thrilled to bring to our shoppers this holiday season. It’s the perfect way to add a touch of magic to our guests’ experience,” said Susan Houck, Senior Vice President of Marketing for General Growth Properties.

Shoppers will have the chance to interact with the holiday decor by standing in front of a simulated reflected one-way-mirror in which the guests’ images appear before a serene winter snow scene. People’s reflected images will gather snow on their heads, shoulders, arms and hands during the augmented show shower. Once the snowflakes have gathered, guests can drop them, watch them gently fall and do it all again and again.

Center Stage Productions, based in Fair Lawn, NJ, custom creates a range of promotional environments including seasonal décor, children’s soft play areas and modular barricades for shopping centers, retailers, airports, museums, zoos and more. Center Stage Productions’ innovative designs have been created for hundreds of destinations across the United States and the world. In business for nearly 30 years, Center Stage Productions’ comprehensive services include design, planning, production, transportation, management and operations. For more information, visit http://www.cspdisplay.com or contact Brenda Tietjen at BTietjen(at)cspdisplay(dot)com.

General Growth Properties, Inc. is a fully integrated, self-managed and self-administered real estate investment trust focused on owning, managing, leasing, and redeveloping regional malls throughout the United States and Brazil. GGP currently owns, or has an interest in, 145 regional shopping malls comprising approximately 136 million square feet of gross leasable area. GGP is headquartered in Chicago, Illinois, and publicly traded on the NYSE under the symbol GGP. For further information please visit http://www.GGP.com.

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Brenda Tietjen
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