Advertisers are starting to plan their end-of-the-year specials and promotions right now
San Diego, CA (PRWEB) September 10, 2009
Impact Engine, the advertising technology company that pioneered display ad campaign performance optimization, announces the release of its first seasonly-themed ad template catalog. Impact Engine is releasing these new Yahoo! APT compliant ad templates early in September, just in time for its advertiser, agency, and publisher clients to create their holiday ad campaigns.
Focused on the end-of-the-year holiday buying season, Impact Engine's holiday-themed ad template catalog is designed for clients who are planning online holiday promotions and looking for a way to optimize their campaign performance. Each ad template theme comes in a variety of IAB-compliant sizes, such as Medium Rectangle and Leaderboard.
"Advertisers are starting to plan their end-of-the-year specials and promotions right now," said Bryan Depew, Impact Engine's VP of Product Development. "We wanted to make sure our advertiser, agency, and publisher clients were armed with templates that will make these holiday sales simple."
As the holiday buying season approaches and the economy recovers, clients continue to look for ways to cut costs and increase revenue performance from campaigns during the most lucrative period of the retail season. The new holiday ad template catalog from Impact Engine gives clients an easy way to both reduce costs and increase campaign performance.
Impact Engine also recently released a new feature that enables clients to upload, publish, and edit "exotic" format ads in real-time. Typically, "exotic" ads will float on top of, or will push down, the page content; expanding and contracting based on the users' interaction. Because of their unique and eye-catching functionality, "exotic" ads receive some of the highest brand awareness and click-through rates of any display ad formats on the Web today.
Impact Engine is certified as a third party rich media vendor by both Yahoo! and Google, as well as hundreds of individual websites and online publications. For more information about Impact Engine's online display advertising creation and optimization solution, please contact Ellie Krausova at 858-412-8531 or visit http://www.impactengine.com.
About Impact Engine:
Impact Engine is the leading display ad business optimization company for the online advertising industry. The company is focused on delivering efficiencies, scalability and increased ROI to Publishers, Advertisers and Agencies alike. The firm was founded by an experienced team of interactive ad agency principals, rich media veterans, and software professionals. Impact Engine enables publishers, advertisers, ad agencies, and ad networks of all sizes to leverage the fast growth and opportunities presented within the online display advertising space.