"What Kind of Holiday Shopper Are You?" Quiz Debuts

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SHOP.COM Launches First-of-its-Kind National Consumer Quiz to Uncover Holiday Shopping Personalities.

Personally, I'm a 'Predictably Unpredictable' holiday shopper and it's liberating to say that out loud

In an industry first, SHOP.COM, the site where consumers can shop from among 10 million products using OneCart™ and one account, today launched its national "What Kind of Holiday Shopper Are You?" Quiz to help consumers identify their shopping personalities as a fun way to kick-off the holiday shopping season.

"For many people, the greatest joy they get during the holiday season is crossing that last name off their gift list," said Cori Tuck, Director of Merchant Solutions at SHOP.COM and leader of the company's internal holiday programs. "Others enjoy holiday shopping so much that they make it a year-long process. Understanding how consumers approach the seemingly monumental task of holiday shopping helps us improve our site and simplify the shopping experience for shoppers of all kinds.

"There are a lot of rigorous studies being conducted on who shops online vs. offline, how much they spend, and what they buy," Tuck continued. "But in order to best serve consumers, and have some fun along the way, we're looking at holiday shopping from a different angle."

The two-minute multiple choice quiz asks consumers a range of questions -- from when they start their holiday shopping and their feelings about Cyber Monday (the Monday after Thanksgiving) to how they balance holiday budgets and online shopping habits during work hours, among others.

Upon completion, shoppers receive a Personality Profile and an accompanying description of their holiday shopping style. There are nine personality profiles that are generated from SHOP.COM's Holiday Shopper Quiz, including:

  •     One for You, One for Me

Happy Holidays to me! For you, the holiday season is extra special – not only do you have another reason to shop but you can also pick up a few must-haves to fill your own stocking!

  •     The Sale Seeker

Pay full price – not on your life! And it's not because of your Scrooge-like tendencies. You live to find a bargain. And you tell everyone about your deals – after all, that's half the fun of it.

  •     The Professional Shopper

You're the go-to gal (or guy) when it comes to holiday shopping help for the family or the boss. While others may be stuck for gift ideas for those on their list, you've yet to be stumped, even by the most hard-to-shop-for.

  •     Always on the Lookout

It's never too early to start thinking about holiday shopping. In fact, December 26th -- with its amazing sales – always kicks off the next holiday season for you.

  •     The Procrastinator

Last-minute shopping has become a holiday tradition for you. Right up there with hanging the mistletoe, the pressure to score the perfect gifts with no time to spare lets you know the holidays are here.

  •     The Big Spender

You always get caught up in the holiday spirit, splurging on gifts that stretch you beyond your budget. Even though the season of giving is followed closely by the season of paying off credit card bills, you're anything but thrifty when it comes to holiday shopping.

  •     Another Thing To-Do

You have one goal when it comes to holiday shopping: cross this big "to-do" off your list for another year. And the faster the better. Easy online shopping? Merry Christmas to me! Gift wrapped and shipped directly to the lucky recipient? Even better, HO-HO-HO!

  •     Zen State of Mind

Friends and family always count on you to put a little serenity under the tree. They look forward to your thoughtful gifts that help them de-stress and decompress after the hectic holidays.

  •     Predictably UnPredictable

You hate fitting into anyone's mold. That's why no one ever knows what to expect from you. Could be cashmere or it could be cotton…could be monogrammed or it could be mass produced – unpredictable, that's what you are...

Results from SHOP.COM's national consumer "What Kind of Holiday Shopper are You?" Quiz will be released mid-October – just in time for holiday shoppers to reach out and share their experiences with like-minded shoppers well ahead of the holiday onslaught.

"Personally, I'm a 'Predictably Unpredictable' holiday shopper and it's liberating to say that out loud," added Tuck. "I've notified my family and friends and it's brought us a lot closer. Once you know your personality, you can face the holiday season with pride."

To get started on the Holiday Shopper Quiz, go to http://www.shop.com/shopper_quiz and discover your holiday shopper personality today.


SHOP•COM is the destination online marketplace designed to help consumers more conveniently and efficiently shop on the web. SHOP•COM organizes millions of products from more than a thousand merchants in a single location, allowing consumers to shop across them all – start to finish – with one personal password-protected account and OneCart ™. SHOP•COM is a privately-held company headquartered in Monterey, Calif. For more information, visit the company’s website at http://www.shop.com.


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