EnablePay Warns Retailers to Question Merchant Services Rates as Holidays Approach

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That "Great Rate" May Steal Merchant's Holiday Cheer; EnablePay CEO Points Out Pitfalls to Avoid

EnablePay

Ask any sales agent what these fees are for, and a merchant might hear a list of items like customer service, the cost of compliance, tech support and maintenance. But none of these items should cost any additional money. With a direct merchant services provider they are all a standard part of the single monthly management fee.

Retailers who thought they were getting a good deal on their merchant card processing rates may not have so much cheer when the holidays come around, according to Stephen Erickson, CEO of EnablePay (http://www.EnablePay.com), a direct provider of merchant card processing services for retailers and other merchants. He warns merchants to avoid independent sales agents who "promise they can offer a 'better' discount rate for merchant services. "What these agents don't want merchants to know is that pricing merchant services on the basis of discount rates conceals the true cost of their service," says Erickson. "The bottom line: Paying a percentage--however small--of each transaction processed means that during the holiday season, when sales volume goes up, so does the cost for card processing." Merchants looking for true savings and better customer service are encouraged to contact EnablePay at 1-866-509-1322 or by visiting http://www.EnablePay.com and to send in their most recent merchant services statement for analysis so they can compare and see exactly what type of savings EnablePay can offer.

Typically, independent sales agents collect a percentage on every charge a merchant processes--for the life of the merchant's contract with the agent. That can result in a windfall profit every holiday at the merchant's expense. By contrast, the direct model for merchant services enables merchants to keep more of the money they earn. A direct model merchant services provider charges a flat monthly management fee--based on the nature and processing needs of the merchant's business--and then simply passes along directly the actual rates and other costs charged by credit card associations. This model cuts out the commissions that have been going to sales agents who likely provide no additional services beyond establishing the initial contract.

Erickson also points out that merchants should question and avoid so-called "annual fees" that are frequently charged in December or January. "Ask any sales agent what these fees are for, and a merchant might hear a list of items like customer service, the cost of compliance, tech support and maintenance. But none of these items should cost any additional money. With a direct merchant services provider they are all a standard part of the single monthly management fee."

Merchants who are looking for savings and better customer service are encouraged to contact EnablePay at 1-866-509-1322 or by visiting http://www.EnablePay.com and to send in their most recent merchant services statement for analysis so they can compare and see exactly what type of savings EnablePay can offer.

About EnablePay Direct
EnablePay Direct is the merchant service provider of choice for savvy retailers focused on growing their businesses by accepting customer card payments. The company provides smart savings, plus personal service for merchant credit card payment transactions in retail industries including food services, hospitality, automotive and others. Merchants save money with a single, low monthly flat rate for access to card payment processing services at cost, and trained customer service and technical support professionals are available 24 hours a day, seven days a week. EnablePay is based in New York and was founded by industry pioneers in the credit card transaction industry. It is a registered ISO/MSP for HSBC Bank USA, National Association, Buffalo, N.Y. (NYSE Symbol: HBC). For more information, please visit http://www.EnablePay.com

Media Contact
Arthur Germain
Communications Strategy Group for EnablePay
agermain@gocsg.com
631-239-6335

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Arthur Germain

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