HomeFront Software to Launch New Home Builder CRM at IBS 2013

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HomeFront Software (http://www.homefront-software.com) to exhibit again this year at International Builders Show (IBS), featuring its newest CRM application developed from the ground up for the building industry.

HomeFront Construction Management Software

HomeFront Software

We're looking forward to the opportunity of introducing home builders to our new CRM application. We built it from the ground up for the building industry and we're excited to show it to residential builders.

HomeFront Software™, leading developer of construction management software for commercial and residential home builders, will be exhibiting again this year at the NAHB International Builders Show in Las Vegas, NV. Located in Booth C3152 in the nextBUILD Pavillion, the company will be on-hand to demonstrate its market-leading construction software products including showcasing its newest CRM software for home builders.

"We're looking forward to the opportunity of introducing home builders to our new CRM application," says Daryl Shenner, CEO at HomeFront Software. "We built it from the ground up for the building industry and we're excited to show residential builders the newest tool we've created to help their sales people track activities, schedule appointments, show homes, and simply get in front of more prospects."

Delivering true customer relationship management (CRM) functionality designed exclusively for the construction industry, builders are no longer forced to adapt their sales and marketing processes or implement costly and extensive customization to generic CRM systems, like Salesforce.com, that are designed for a broader audience. HomeFrontCRM includes features like:

  • Marketing and Prospect Management - built-in campaign management and email marketing tools optimize the entire process from lead generation to final purchase.
  • Sales and Construction Management – improved communications with tools to generate proposals, manage contracts, track change order, and flag deposit due dates.
  • End-to-End Home Building Technology – since HomeFrontCRM is part of the HomeFront Management Toolkit, information entered by sales seamlessly flows through to construction, accounting, and service.

Scheduled for January 22-24 in Las Vegas, NV, the International Builders Show attracts contractors, builders, and sub trades worldwide and is the largest of its kind in the U.S. Shenner says, "IBS is an important show for us and a fantastic opportunity to speak directly with builders. And this year, we're in a booth right at the front of the nextBUILD Pavilion so there should be plenty of opportunity for meaningful conversations. That type of personal interaction is what enables HomeFront to continue developing the products and technologies residential contractors want and need."

HomeFront consultants will also be on-hand to offer one-on-one demonstrations of their other popular job cost, accounting, and construction management applications including Job Simplicity for smaller commercial and residential contractors along with HomeFront Suite for larger builders.

About HomeFront Software
HomeFront Software, based in Calgary, Alberta, Canada, is a leading builder process management solution providing residential home builders & contractors the unique ability to manage Sales, CRM, Estimating, Purchasing, Scheduling, Service & Warranty in one easy to use management system. HomeFront’s solutions integrate seamlessly with QuickBooks, Sage 50, Sage 100 & Sage 300, making it the construction management system of choice. Developing & implementing software solutions for over 15 years, HomeFront Software continues to set the pace for software innovation and continues to be a leading provider of business management tools which are relevant, current and essential to most vertical markets within the construction industry.

HomeFront is the recipient of many industry awards including, "Constructech 50 - 2011 & 2010", "Top Product 2012" by Constructech Magazine, "50 Hottest for 2009" by Constructech Magazine, "100 Best New Products" by editors of Professional Magazine and HomeFront Software's Precision Builder application was nominated as a finalist in the Industry Achievement Award category by the Canadian Home Builder Association - Calgary Region SAM awards.


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Melanie Tornqvist
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