Dallas, Texas (PRWEB) January 16, 2013
These country specific home care market research reports have products coverage for Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care and Toilet Care segments. The data provided covers market sizes (historic and forecasts), company shares, brand shares and distribution data. These market research reports offer a comprehensive guide to the size and shape of the home care market at a national level. They provide the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. These research studies identify the leading companies, brands and offer strategic analysis of key factors influencing the market – be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
The top five places in home care in Slovenia are taken by large international players. Slovenia is a small market with a consolidated retailing and wholesale scene, and strong brands lead. Local players are unable to compete with the advertising budgets and economies of scale of international companies and their global brands. The global trend of ecological products did not bypass Slovenia, and retailers’ shelves are full of products labelled eco-friendly. However, Slovenian consumers seem largely unimpressed by the “green” properties of home care products and they are reluctant to pay more for an item that does not claim to perform better than a traditional brand. Order a copy of this report @ http://www.rnrmarketresearch.com/contacts/purchase?rname=67724.
Over the forecast period, Dominican Republic home care market is expected to develop and maintain consistently strong consumption behavior. Home care products are changing as companies continue adding promotions, implementing new strategies and developing formats and new benefits to meet consumer needs while generating new targets. Dominican consumers are increasingly aware of the different products available in the market, some switching from one format to another, many trying these products for first time and others recognising for the first time the importance of home care products, losing the perception of luxury that previously persisted. Order a copy of this report @ http://www.rnrmarketresearch.com/contacts/purchase?rname=67722.
Within the home care industry in Romania, Procter & Gamble, Unilever and SC Johnson hold the highest shares in 2011, far ahead of other companies. Procter & Gamble and Unilever’s dominance is supported by their local presence, both operating manufacturing facilities in Romania. Together with Henkel, they were strong across all home care categories. Heavy advertising campaigns and promotions as well as extended nationwide availability in all distribution channels contributed to their indisputable leadership. Local players ranked far behind and, with a couple of exceptions, accounted only for sales at regional level. Following the steps taken by the government to reduce the budget deficit, Romanians are becoming more pessimistic about the future of the economy, with a growing number losing confidence in a rapid economic recovery. The effect of the crisis will be seen until the end of the forecast period, when Romania hopes to find itself in the same situation it was in during the boom period of 2006-2008, when it witnessed an impressive GDP growth and important changes in purchasing habits and lifestyle. The reduced investment in the rural infrastructure will also limit the source of growth for home care.
A handful of multinationals dominate sales of home care in Chile, with the top four players being Unilever, Clorox, SC Johnson, Reckitt Benckiser and Procter & Gamble. These multinationals are well-established and benefit from having a strong global reputation and heavy investment in marketing. There is a strong preference amongst mid- and high-income consumers for established global brands in home care, with consumers viewing brands such as Unilever’s Drive and Procter & Gamble’s Ariel as offering a high and consistent level of quality. These consumers also typically regard domestic brands as low in quality and unreliable, especially those from unfamiliar companies. The leading multinationals generally maintained their shares in 2011. In 2011, Chilean consumers maintained their preferences in terms of places where they purchase home care products. The distribution value share of hypermarkets and supermarkets remains the highest in 2011 as consumers appreciate their wide product assortment at different pricing levels and numerous price promotions. Discounters and e-commerce are increasingly significant and enjoyed greater demand in 2011.
Explore more reports on the House and Home Care Market @ http://www.rnrmarketresearch.com/reports/consumer-goods/house-home-care.
RnRMarketResearch.com is an online database of market research reports offering syndicated reports on more than 500 micro segments by leading market research publishers from across the globe. We also offer customized market research studies for multiple industries.