A brand that already has a good reputation can make a big difference; half the battle is getting consumers to recognize a franchise brand and have a positive feeling about it.
Omaha, NE (PRWEB) March 29, 2012
Ray Corkran’s purchase of an existing senior care business last year certainly wasn’t a rash decision.
After all, the successful franchisee had owned a number of fast-food franchises for more than 20 years. “Franchising is nothing new to me,’’ said Corkran, who had been looking into a completely different type of franchise opportunity – caring for seniors in their homes.
While Corkran leaned on his business experience, he also took several steps to ensure that he was arriving at a wise choice and making the most of his new opportunity. That approach included doing his homework and banking on the resources of an existing business. “I had some money that I was looking to invest, and I started checking out businesses that were at an infant stage but would grow during the next 10 years. I also saw that senior care would benefit a lot of people in a special way,” Corkran said.
During his investigation, he found that the Home Instead Senior Care network was highly regarded, not only by its clients but by its own franchise owners. It topped the list of more than 300 franchise systems with the highest franchisee satisfaction for 2012 in an annual exhaustive national study conducted by Franchise Business Review.
Because of the challenges that he knew he would face, the 60-year-old Houston-area resident purposely set narrow parameters for his new business. “I was not interested in starting from scratch and working 60 hours a week to get something up and going, and I also was not interested in relocating to get into a different franchise endeavor,’’ said Corkran, whose family includes 12- and 15-year-old boys.
His probe of the senior care field included phone calls, internet research and industry publications. “I found out that Home Instead Senior Care was listed as one of the top-ranked business opportunities by Entrepreneur Magazine.
Corkran found that his goals lined up with the Home Instead Senior Care organization’s franchise availability during a trip to the network’s international headquarters in Omaha, Neb.
“The organization had a franchise available in the Houston area that was six years old with the staff already in place,” he said. “The previous owners had lived in another state, and I think they did well. But I saw the potential because I could be around all the time. I think what I bring to the table – based on experience – is the ability to handle challenges.”
He said he also was pleased with the amount of information and business support that the Home Instead Senior Care network provided.
Tim Connelly, North America Franchise Development Director for Home Instead, Inc., franchisor of the Home Instead Senior Care network, said franchisees such as Corkran make excellent business owners because they can adapt their experience and skills to many situations. “Whether starting a new franchise or buying an existing one, a strong franchise concept and a proven model for success can go a long way toward helping many succeed. In addition, a passion for the industry is a must.”
Money is not the bottom line for Corkran. “I think it’s a very rewarding business, and we feel very good about ourselves. It’s important to me at this stage of my career to do something like this,” he said. “I think back to my mother, who was not taken care of properly because Dad was not getting her enough nutritious food – she was a diabetic. But it was not his fault because he just couldn’t. By the time I got involved, she had a staph infection and eventually died. You think, ‘Wow, how could things have gotten away from us?’ They lived just five miles from us, but now it’s easy to see how things could have happened so quickly without regular support. We don’t want that to happen to others if we can help it.”
ABOUT HOME INSTEAD SENIOR CARE
Founded in 1994 in Omaha by Lori and Paul Hogan, the Home Instead Senior Care® network is the world's largest provider of non-medical in-home care services for seniors, with more than 950 independently owned and operated franchises providing in excess of 45 million hours of care throughout the United States, Canada, Japan, Portugal, Australia, New Zealand, Ireland, the United Kingdom, Taiwan, Switzerland, Germany, South Korea, Finland, Austria, Italy, Puerto Rico and the Netherlands. Local Home Instead Senior Care offices employ more than 65,000 CAREGivers(SM) worldwide who provide basic support services – assistance with activities of daily living (ADLs), personal care, medication reminders, meal preparation, light housekeeping, errands, incidental transportation and shopping – which enable seniors to live safely and comfortably in their own homes for as long as possible. In addition, CAREGivers are trained in the network’s groundbreaking Alzheimer’s Disease or Other Dementias CARE: Changing Aging Through Research and Education(SM) Program to work with seniors who suffer from these conditions. This world class curriculum also is available free to family caregivers online or through local Home Instead Senior Care offices. At Home Instead Senior Care, it’s relationship before task, while continuing to provide superior quality service that enhances the lives of seniors everywhere.