It’s the only source of firsthand advice about the industry and is therefore invaluable for anyone considering handwritten mail as a small or home-based business.
Frederick, MD (PRWEB) September 15, 2010
Based on personal experience, Handwrite for Cash: Firsthand Advice from Write On Results, by Ray Hrach, teaches people how to overcome the obstacles that kill most small and home-based businesses. The book was released by Kairos Venture Group, Publishing Series, and is available online at HandwriteForCash.com and Amazon.com.
According to the U.S. Small Business Administration, only about half of the new businesses started in the U.S. each year are still in operation five years later. Many home businesses fail because people simply aren't familiar with the industry in which they are competing. "I wrote Handwrite for Cash to solve this problem for folks who want to start a handwritten mail business," explained Hrach. "It's the only source of firsthand advice about the industry and is therefore invaluable for anyone considering handwritten mail as a small or home-based business."
Handwrite for Cash contains chapters on getting started; on marketing; on operations; and on finance. The book also summarizes Write On Results' proprietary research for industry size, turn time, and pricing. It's accompanied by the Handwrite for Cash Tools and Resources CD, which includes: a calculator that determines the time required to complete a job of any size and specification, a start-up expense calculator, a cash flow calculator, web links to all of the resources cited in the book, and more. It also comes with the Handwrite for Cash Quick Start Guide: 10.5 Steps to New Business Success.
"Loved the book. It's great! It is concise, clear and dense with information. I know that it will be extremely helpful to people in small and home-based businesses in general, as well as the specific direct mail, handwriting industry." -Sigrid Macdonald, Author and Editor
About the Author
Ray Hrach is a serial entrepreneur who has worked on Wall Street, opened multiple U.S. distribution channels for two fine wine importers, and in 2005, co-founded Write On Results, a marketing firm specializing in real handwritten direct mail.