Hollander Home Fashions Introducues Purista®, The "Stay Fresh, Wash Less" Treatment

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Hollander Home Fashions, the largest pillow manufacturer in the United States and a 50-year leader in the bedding industry, today announced the introduction of Purista®, the freshness treatment for textiles. The Purista treatment is designed to keep products cleaner and fresher for longer, giving consumers the option to reduce wash frequency. As the exclusive dealer of Purista Basic Bedding (Non Foam) products, the treatment is now available on Hollander’s pillows, mattress pads and comforters.

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By incorporating the Purista treatment into Hollander products, we're reinforcing our commitment to address both the lifestyle and economic concerns of consumers today. The treatment not only saves consumers time and money, but can also help the environment as less water and energy is used. We look forward to introducing this value-added offering amid consumer demand.

According to Beth Mack, Chief Marketing Officer (CMO) of Hollander Home Fashions, "By incorporating the Purista treatment into Hollander products, we're reinforcing our commitment to address both the lifestyle and economic concerns of consumers today. The treatment not only saves consumers time and money, but can also help the environment as less water and energy is used. We look forward to introducing this value-added offering amid consumer demand."

Purista works by combating the micro organisms that cause odors, discoloration, and premature degradation in a range of textiles, ensuring the fabric stays fresher for longer. By integrating the Purista treatment into the fabric at the manufacturing stage, the growth of bacteria is minimized, while consumers save on energy and water resources since they're washing bedding less frequently. Applied at the manufacturing stage, the treatment does not have to be renewed and lasts for the practical life of the product.

About Hollander Home Fashions

Hollander Home Fashions is a 50-year leader in the home fashions industry and the largest pillow manufacturer in the United States. Founded in 1953 and headquartered in Boca Raton, FL, Hollander is an established basic bedding company that manufactures and markets bedding products under its own brand, license and private label programs. For more information about Hollander, visit http://www.hollander.com

About Purista

Purista is the consumer brand representing the benefits of freshness enhancing treatments from Arch Chemicals Inc., a global specialty chemicals company headquartered in Norwalk, Connecticut, USA. Purista treatments typically used in finished consumer products such as textiles are managed from Arch's regional centre in Manchester, UK. With annual sales of approximately $1.5 billion, Arch has leadership positions in Treatment and Performance Products and employs approximately 3,000 people worldwide. For more information about Purista, visit http://www.purista.biz

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Stacey Tepper
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