Home Furnishings: A Global Outlook
San Jose, CA (PRWEB) September 3, 2008
Heightened interest of homeowners towards quality, comfort and decorative products is key to growth in demand for home furnishings. Noteworthy factors influencing the home furnishing industry include changes in economy, lifestyle trends, discretionary income, increase in new residential and non-residential construction and robust growth in home renovations. Remodeling activity will continue to fuel home furnishings market, driven in part by the popularity of home makeover shows. Changing trends in home decor and roll out of decor-oriented products such as designer wall coverings, architectural paints, accent furniture and lighting will promote sales lifts. In addition, consumer lifestyle trends such as 'cocooning' and 'outdoor living' will support gains as homeowners continue to trade up to improved products.
Ceramic tiles market is hugely dependent on the trends in construction industry. Considerable demand of ceramic tiles in kitchen and bath remodeling sectors had been offset by slowdown in sectors such as retail, single-family residential and hotels. The ceramic tiles market is also being helped by home buying trends that are directly translating into sales for premium wall and floor ceramic tiles.
Fuelled by continuous rise in consumer preferences towards ceramic tile, hardwood, and laminate flooring, demand for area rugs is continuously increasing. Furthermore, availability of rugs in various colors and patterns, increased demand for area rugs, especially in homes decorated in neutral tones. Of late, demand for rugs containing new adventurous and traditional patterns, abstract and geometric designs in dusky background, and whimsical patterns, is steadily increasing. In the capital-intensive and matured market scenario for rugs and carpets, consolidation paves way to increment the market share. Backward Integration is another key factor for cost savings.
Three major channels - electronic media including Television and Internet, magazines, and store displays are important in influencing the product choices of consumers. Retailers are increasingly targeting female customers as they represent the major demographic segment for home improvement products. Manufacturers operating in the DIY segment are also coming up with power tools that are small and light, targeting women.
The report titled "Home Furnishings: A Global Outlook" provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers a bird's eye view of the home furnishing industry, the fundamentals underlying the industry's behavior, and actionable insights into select categories of home improvement products i.e. Ceramic Tiles, Architectural Coatings, Rugs and Carpets, and Wall Coverings, among others. Annotated with 39 information rich tables, the US market is extensively investigated with discussion in this section elaborated with data tables which capture retailing statistics, consumer spending, product sales in each identified segment, sales of leading retailers, and advertising spending/trends, among others parameters. Other markets briefly abstracted to offer the reader a prelude to regional level dynamics include Canada, Japan, Europe, France, Germany, and Italy, among others. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 957 companies worldwide.
For more details about this research report, please visit http://www.strategyr.com/Home_Furnishings_Industry_Market_Report.asp
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