Home Health Headlines Launched by Franchise Thinking

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Franchise Thinking announced today the completion and launch of HomeHealthHeadlines.com. The site is specifically designed to track news and information regarding home health care, senior care, and general home care. The site includes original content and provides news gathered from public news sources to assist anyone interested in the home health care industry.

. . . more and more seniors are interested in maintaining access to the environments where they have spent their entire lives.

Franchise Thinking president Dr. KB Massingill announced today the launch of the new news-oriented web site HomeHealthHeadlines.com. The site is dedicated to original content and news from public sources regarding home health care, senior care, and health issues in general.

According to Massingill "There is a great deal of interest in home health care and home care in overall because more and more seniors are interested in maintaining access to the environments where they have spent their entire lives." The market is not limited to senior care, but is fueled by particular interest from the aging population.

Home care often also includes a variety of non-medical tasks and responsibilities such as home maintenance, shopping and transportation. While many home care agencies focus exclusively on health care, more and more firms are offering extended services as well. Interest in a high level view of the topic of home health care of the associated news is an important niche.

"There is a significant amount of investment into the home care market" according to Massingill. "Major industry players are realizing that they can't ignore the market, but small niche players are making major inroads by focusing on locally owned attention and market customization.

Franchise Thinking is a franchise consulting firm based out of Abilene Texas. The firm works primarily with executives who are seeking to own their own business. "Many potential entrepreneurs have a strong sense of their own strengths." according to Colleen Crawford, Senior Franchise Consultant. She says Franchise Thinking clients often have a feel for what type of business they want to own, but are overwhelmed by the number of choices available, and the effort that it takes to conduct due diligence. Massingill and Crawford are particularly interested in home care franchises and provide an annual list of recommended home care opportunities.

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KB Massingill Ph.D
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