Crawford Takes Over as Editor of Home Health Care News Site

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Colleen Crawford of Franchise Thinking was named editor of the news site today. The site emphasizes home care of every sort including home health care and senior care. The site features original content in addition to public news content with updates every business day.

I know first hand the journey the family takes as they search for the best care for their loved one.

Beginning today Colleen Crawford will be the editor for

"Home Health Care is a very active news topic partially because of the emphasis on Senior Care, but also because of the growth of home care in general," according to Crawford. "Home care often means so much more than just health care and can include transportation assistance, home repair, home maintenance or even just companionship," said Crawford.

The site deals with news for all aspects of home care including business opportunities in the home care industry, choosing an appropriate home care provider, and overarching industry issues related to senior care, and home care.

Crawford stated, "I am pleased to be part a part of a news site that compiles current news stories and vital information regarding health care in general and especially senior care. For the last 7 years I have been very focused on senior care, since my mother had an accident in 2004 that led to numerous visits to the hospitals for surgeries, rehabs, in-home care, assisted living and now a dementia facility. I know first hand the journey the family takes as they search for the best care for their loved one. There is a plethora of information bombarding family members and so with this news site, our goal would be to present the latest and most helpful information."

KB Massingill, President of Franchise Thinking, the company that oversees, said, "I feel blessed to have Colleen overseeing this project. She has a real heart for the industry and her attention to detail will serve us well. I know she believes that any senior care situation should be first evaluated on how they value the senior's dignity and independence, no matter how physically limited the senior might be, and notion helps us filter our content in a very special way.

Crawford is a franchise broker and consultant with Franchise Thinking in Abilene Texas. Franchise Thinking assists executives who want to own their own business identify potential franchise opportunities, and conduct due diligence to determine if the franchise is a good fit.

Franchise Thinking is located at 473 Cypress Street, Suite 211, Abilene, Texas, 79604.


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KB Massingill Ph.D
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