Home Staging Offers Hope to Desperate Home Sellers

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Uncertainty rules in real estate and will most likely continue throughout 2008. Homeowners who are desperate to sell are looking to gain a competitive edge in the market. A professionally staged home makes a great first impression and can help the home sell fast.

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New home builders offer model homes for viewing, because they know how important it is to help potential buyers imagine themselves living in the house, adds Gould.

The housing bubble has popped. Never before have home prices fallen so broadly on a national level. There are more homes for sale and fewer buyers which means less money in the average seller's pocket. How can homeowners desperate to sell their home increase their chance of a quick and profitable sale in the current real estate market?

Most importantly, the home must stand out from the crowd and be a welcoming island in the sea of homes for sale. Without a doubt, having a home professionally staged is the single best way to outshine the competition. Home Staging (House Staging, Real Estate Staging) is the art of decorating a home to sell quickly and for top dollar.

According to internationally recognized home staging expert Debra Gould, "People shop with logic and buy on emotion. If prospective buyers don't fall in love within minutes of walking into a house and have that same emotional connection all the way through, they'll be off to the next appointment. This is especially true in a buyer's market when they feel no pressure to make an immediate offer."

"New home builders offer model homes for viewing, because they know how important it is to help potential buyers imagine themselves living in the house, adds Gould. "Staging allows individual homeowners to employ that same proven concept."

There are several points a seller should keep in mind when hiring a home stager, including the home stager's knowledge of real estate and the local market in particular. Most importantly, however, homeowners should be aware that the Home Staging industry is unregulated. There are no official home staging credentials, so homeowners should not assume any home stager is an expert simply because he or she is "accredited" or "certified". It is always important to ask questions of anyone they are considering hiring.

Real estate agents or neighbors are excellent sources for referrals or individuals can locate a Home Stager in their area by visiting the Staging Diva Home Staging Directory.

In the current real estate climate with so much inventory and competition, achieving the best possible sales result has become even more difficult, and many sellers are simply hoping that their home sells at any price or that they can avoid the significant price cuts recommended by their agents.

But in order to sell, a home must be marketed wisely. Statistics show that staging homes results in a faster sale and a higher price than homes that are put on the market "as is." A small investment in staging can make a significant difference in the outcome of a sale.

About Debra Gould, The Staging Diva:
Debra Gould, creator of the Staging Diva Home Staging Training Program, has staged millions of dollars worth of real estate, including seven of her own homes. Debra is the President of Six Elements, Inc. which offers Home Staging, Interior Redesign and Color Consulting services, as well as StagingDiva.com.

Debra has gained international recognition and has been featured in major media in the US and Canada including: HGTV, CNN Money, CBC National News, CBS Radio, GlobalTV, CityTV, The Wall Street Journal, Woman's Day, Reader's Digest and more.


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Debra Gould

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