ASTRALCOM Implements RSS Solution for Home Builders to Increase Both Reach & Sales

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Finally, a Solution to Allow Builders and Realtors to More Effectively Market New Homes to Their Customers

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In measuring the success of this solution, we can clearly track and see that the RSS feed is integrated into local Realtors' websites and we can also see that these relationships are driving siginificant traffic from previously minimal sources.

ASTRALCOM, LLC (d.b.a. ASTRALCOM Digital Business Solutions) today announced that they had recently launched a unique business development and new homes sales tool for their National homebuilder clients.

In a unique effort to reach more interested new home buyers ASTRALCOM has implemented its Realtor RSS Feed. This interesting and unprecedented strategy uses RSS programming to diversify the home builder's available home listings in the market by integrating them within participating Realtors’ websites. Once integrated, participating Realtors then have the ability to add a whole new layer of available area new homes to offer their website visitors, thus making them more competitive and effective.

ASTRALCOM created the Realtor RSS Feed concept with three fundamental principles in mind. First, it brings Realtors together with the home builder for the benefit of the homebuyer. Second, it allows Realtors to be more effective in offering a realistic inventory of new homes directly within their website. Finally, it allows homebuyers to select from a wider array of home choices, including new homes.

“We have always looked to Realtors as vital partners in the community,” explained ASTRALCOM VP of E-Business, Richard Bergér, “and the introduction of the Realtor RSS Feed serves to strengthen that relationship in the communities where our builders have homes.”

The process is straightforward: Once on the builder's website, Realtors simply enter a few lines of info relevant to receiving the RSS feed and related instructions via email. Once the email arrives, Realtors are directed to their unique RSS feed program code which includes options on implementation, all of which are very easy. In the end, the RSS feed data is integrated into the Realtor’s website using their brand and contact information. Site visitors can simply drill-down to each new home’s floor plan, as needed and the Realtor remains the primary contact.

“In measuring the success of this solution, we can clearly track and see that the RSS feed is integrated into local Realtors' websites and we can also see that these relationships are driving siginificant traffic from previously minimal sources,” Bergér added.

This demonstrates how ASTRALCOM recognizes the driving factors of the current market and how to create relationships that enable beneficial solutions in these challenging economic times.

Learn more about ASTRALCOM's solutions for home builders @ http://www.astralcom.com/builders.

ASTRALCOM Digital Business Solutions (http://www.astralcom.com) is a multiple award-winning digital business solution provider that creates and develops strategic Internet and e-business implementations including web development, e-commerce, search engine marketing, customer relationship, content management, virtual world deployments, mobile applications and all aspects of Internet-related business.

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RICHARD BERGER
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