Third Age Coaching: Baby Boomer Desires Lead to New Trends and a New Care Program

Share Article

Baby Boomers have always led the way to where businesses develop and market products. Now as they are in their Third Age, they desire new technology and quality in care.

News Image
The Baby Boomers search for the best advice and the best guidance from professionals that can guide them to the “best” choices in all areas of life," says Fodrini-Johnson.

Eldercare Services, the Bay Area leader in Professional Care Management and Home Care, offers an option, Third Age Coaching, for proactive Baby Boomers in their “Third Age.” Baby Boomers changed the world with their sheer numbers and now, as they enter a period of retirement and Social Security, what do they want?

Baby Boomer, Robert Willis, says, “I have worked hard all my life as an engineer, a husband, a father and in serving my church in various ways. Now that I have retired, I have more time to build on these activities as well as to add to them by traveling more and volunteering more. My biggest concern as I move into this new life is whether I will have the health and energy to do them.”

“As the cohort of Baby Boomers reach the age of retirement, many don’t want to be called elders or seniors – so, we’ve named them “Third Agers” and have a new service to offer these active, vital contributors to our communities” says Linda Fodrini-Johnson, MA, MFT, CMC, Founder and Executive Director of Eldercare Services.

The big “however” for the over 65 age group is staying healthy. Many come with a genetic package so that they will live very well into their late 90’s and others have received some genes that limit abilities, but not the spirit. In the Third Age, there is a need to discover ways in which to have full lives. This is one of the areas in which a Third Age Coach can assist individuals who get stuck or worry about the future.

A Third Age Coach will annually give individuals the peace of mind to have life their way – knowing if things change, a professional will advocate or give resources based on values.

To lead life to the fullest, a Third Age Coach can address:

  •     The newest offerings in living options
  •     Healthcare advocacy options
  •     A proactive plan for when and if there is a health blip or crisis
  •     Qualified referrals to an Estate Planning Attorney or CPA

The Third Age Coaches at Eldercare Services are professionals who have degrees in health related fields and are certified as Care Managers ( Fodrini-Johnson adds, “The Baby Boomers search for the best advice and the best guidance from professionals that can guide them to the “best” choices in all areas of life. The coaching offered by Eldercare Services professionals lead individuals to a more stress reduced and relaxed retirement.”

Individuals who have never married, are single or don’t have adult children to advocate for them are those who are both most interested and most requesting to have a “Third Age Coach”. It frees them from the worry of not knowing when there is a crisis who would step in to see that their desires and wishes are respected and brought into reality.

Coaching is there to help you find your place in life based on your talents, wishes and desires. Coaching also can keep you from going down the wrong path or assist you in finding paths you might not have ever thought about. Third Age might just be the best age.

About Eldercare Services: Linda Fodrini-Johnson, MA, MFT, CMC, is the Founder and Executive Director of Eldercare Services and past President of the National Association of Professional Geriatric Care Managers (NAPGCM). Eldercare Services has continuously served adults of all ages for 23 years.

Their diverse group of 20 Professional Care Managers has backgrounds in Nursing, Family Counseling, Psychology, Physical Therapy, Social Work, and Public and Health Administration. Eldercare Services is a pioneer in a unique delivery of services, providing counseling, Professional Care Management, In-Home Care (, family support groups, classes and community education serving Bay Area seniors and their families with offices in Walnut Creek, Oakland and San Francisco, California.

For more information on Eldercare Services, visit

Danielle Getchman | Marketing Communications Manager
Eldercare Services | (866) 760-1808 |

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Danielle Getchman
Visit website