HomeGain Identifies Real Estate Agents' Top Marketing Practices and Preferences

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Recent HomeGain surveys reveal the top marketing practices and preferences of real estate professionals in 2010- 2011; Referrals ranked number one; Real estate professionals preferred marketing via open houses and postcards/mailings vs. social media; blogging as a marketing preference wanes.

It comes as no surprise that real estate professionals once again noted that referrals are the most effective and most preferred form of marketing.

HomeGain®, a leading website that connects real estate agents with home buyers and sellers, today announced the results of its Real Estate Professionals Marketing Practices and Preferences survey, reflecting the cumulative data from HomeGain’s May and August 2010, and April 2011 surveys.

Based on responses from over 700 real estate agents and brokers nationwide, referrals ranked the number one marketing preference among real estate professionals for acquiring new clients, with a cumulative overall score of 8.7 out of a possible 10 for effectiveness. Referrals also ranked number one in the February 2010 HomeGain Real Estate Professionals Marketing Practices and Preferences Surveys.

Leads from brokers and events (including open houses) ranked second and third, respectively, as most effective marketing strategies, replacing featured listings and email campaigns as indicated in the February 2010 HomeGain survey.

Postcards and mailers were bumped down from fourth in the February 2010 survey to sixth. Print ads fell from 10th in the February survey to 11th.

The most recent results show a substantial decline in agents’ marketing preferences for blogging (moving from fifth to thirteenth since February 2010), as well as a slight decrease in preference for social media.

“It comes as no surprise that real estate professionals once again noted that referrals are the most effective and most preferred form of marketing,” said Louis Cammarosano, General Manager of HomeGain. “It is surprising, however, that social media and blogging as marketing strategies lost some favor with real estate professionals over the past year.”

Surveyed agents indicated that they will continue to focus on referrals as their leading marketing strategy for the remainder of 2011, followed by holding events and receiving leads from their brokers.

About HomeGain
HomeGain is a leading provider of online marketing solutions that connect real estate agents and brokers with home buyers and sellers. HomeGain offers free services to find and compare real estate agents, research home values, and view homes for sale. Since 1999 REALTORS® have used HomeGain's real estate marketing programs to connect with consumers, promote their services and grow their business. HomeGain.com has been a top visited real estate website since 1999. HomeGain is your real estate connection.

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Louis Cammarosano
HomeGain
510-594-4121
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