Keyword Connects Co-Founder to Speak at Home Improvement Industry Profitability Summit

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Internet Expert Todd Bairstow to Discuss Online/Offline Lead Qualification at Dave Yoho Conference

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When marketing vendors promise to keep their home improvement clients’ phones ringing off the hook, those clients need to ask hard questions like how many of those calls will be qualified leads. Qualified, exclusive leads are what Keyword Connects guarantees and the techniques to achieve these for our home improvement clients are what I’ll present at the Summit.

Keyword Connects today announced that Internet marketing expert Todd Bairstow, one of Keyword’s co-founders, will be speaking on a panel at the Dave Yoho’s Home Improvement Profitability Summit in Chicago, May 5 and 6.

Mr. Bairstow will be discussing Techniques that Integrate Online Lead Generation with Offline Qualification and Lead Management during a panel entitled New Media in the Home Improvement Industry.

“This is an excellent opportunity to speak directly with owners and executives of top home improvement companies about their online marketing concerns,” said Todd Bairstow. “When marketing vendors promise to keep their home improvement clients’ phones ringing off the hook, those clients need to ask hard questions like how many of those calls will be qualified leads. Qualified, exclusive leads are what Keyword Connects guarantees and the techniques to achieve these for our home improvement clients are what I’ll present at the Summit.”

Keyword Connects provides home improvement companies with a risk-free, cost-effective means to connect with interested homeowners in their local markets. With Keyword Connects, dealers and contractors enjoy the benefits of a high-performance, online lead generation campaign, without the investment and oversight responsibility. The company is paid on performance. Its goal matches that of its clients: to maximize the volume of top-quality leads. To learn more about Keyword Connects visit http://www.KeywordConnects.com.

The Dave Yoho Summit features advice and discussion on topics relevant to home improvement businesses including: profitability issues, marketing strategies, current legal concerns and environmental issues. For more information on the Summit click here.

About Keyword Connects
Keyword Connects, formerly Keyword Advisors, generates the home improvement industry’s highest-quality sales leads. The Company runs hundreds of risk-free, online lead generation campaigns that produce exclusive, branded sales leads. When homeowners call, Keyword Connects agents ‘hot transfer’ them directly to dealers. As a result, dealers find that Keyword Connects’ leads typically convert to appointments at much higher rates than other lead sources. For more information, visit the Keyword Connects Web site at http://www.KeywordConnects.com or call 781-899-3675.

Editorial Contact
Barbara Rudolph
Rudolph Communications
781.229.1811

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