This is just the start for Best Friends Network Charities and we welcome all registered 501 (c) (3) animal welfare groups to apply, to come be part of this unique collaboration. Together we will create a world where there are no more homeless pets.
Kanab, UT (Vocus) November 24, 2009
Despite the sluggish economy, Best Friends Animal Society is doing something most other nonprofits would never dream of -- allowing other animal groups to fundraise through their website. In just 14 days Best Friends raised $100,000 for homeless pets during this holiday season.
What’s even more shocking is that the national organization has matched people’s donations. Best Friends proves there’s no such thing as friendly competition when it comes to helping homeless pets. The organization’s new charitable arm is boosting collaboration among groups.
Best Friends Network Charities is an outreach program of the national animal welfare organization Best Friends Animal Society. On Nov. 9, 2009, Best Friends launched the Double Your Impact Challenge, offering to match people’s donations to their local animal rescue groups participating in the Network Charities program. The original challenge to match donations from Best Friends Animal Society started with the goal of reaching $25,000 in 25 days -- in honor of Best Friends’ 25th anniversary year -- for a total of $50,000 to be distributed. But that goal was met in just eight days.
“The response to the Best Friends Double Your Impact Challenge was overwhelming. The public has taken the challenge to a new level of serious generosity. With success coming so quickly, we had to double down and let ‘er ride, and then our second goal was met in another six days. So now animal rescue groups across the country will each be getting a share of the $100,000 raised,” said Anna Gonce, associate director of Best Friends’ Community Programs and Services division.
The promotion with the new $50k match ended in just 14 days, on Nov. 22, when the $50,000 was achieved. So far 48 groups have registered.
Network Charities was developed to meet the needs of local rescue organizations that don’t have enough funding, or the ability to build and maintain an online marketing and fundraising campaign. Gonce said Best Friends Network Charities fits with Best Friends’ mission. The mission known as No More Homeless Pets® is aimed at ending the killing of animals in shelters, dedicated to the spay/neuter of all pets, and increasing adoptions of rescued homeless pets.
According to Janet Cain of Lifelong Friends: “The money could not come at a better time, since we have already spent it (thanks to kind-hearted vets extending us credit) to save Lacy the dog. She was starving on the streets and then was the victim of a hit-and-run accident. We are very thankful for these funds.”
The benefits to the local animal rescue groups that participate include:
- A free and easy-to-maintain mini website, through which the groups are able to receive online donations
- Using the mini website for recruiting volunteers and publicity
- Tying into Best Friends Network website traffic, promotions and partnerships
“This is just the start for Best Friends Network Charities and we welcome all registered 501(c)(3) animal welfare groups to apply, to come be part of this unique collaboration. Together we will create a world where there are no more homeless pets. This is the possible dream,” Gonce said.
About Best Friends Animal Society:
Best Friends Animal Society is a nonprofit, membership organization building no-kill programs and partnerships that will bring about a day when there are No More Homeless Pets®. The society's leading initiatives in animal care and community programs are coordinated from its Kanab, Utah, headquarters, the country's largest no-kill sanctuary. This work is made possible by the personal and financial support of a grassroots network of members and community partners across the nation. In 2009, Best Friends celebrates its 25th anniversary.
For more information contact:
Barbara Williamson (435) 644-2001 ext. 4408, (435) 689-0200 (cell) or barbara(at)bestfriends(dot)org
John Polis (435) 644-2001 ext. 4858 or johnp(at)bestfriends(dot)org
Temma Martin (801) 953-8876 (cell) or temmam(at)bestfriends(dot)org