(Vocus) September 7, 2010
This weekend we saw one of the UK's biggest social problems tackled with the help of the nation's number one sport, football. In association with 'One in a Million'; a local Bradford based charity that aims to support young children in deprived areas, football fans were treated to a charity football game between a celebrity XI football team and the England Homeless World Cup team. STARS Soccer Aid 2010 was the chance for the England Homeless Football team to take on ex-football professionals in preparation for the upcoming Homeless World Cup that will be taking place in Brazil’s Rio de Janeiro this September. A fantastic opportunity to see some of football’s former professionals displaying their skill and pedigree, the event also aimed to raise awareness over the issue of poverty in the UK and to further promote the upcoming Homeless World Cup in which the England Homeless football team will be competing.
WinkBall.com, the UK’s number one video website were also on hand that day and it was with great pleasure that they could announce themselves as one of the sponsors for the England Homeless football team at this year’s Homeless World Cup. Presenting the team with a cheque for five thousand pounds, WinkBall.com’s Managing Director Dr James Ohene-Djan was more than happy to bestow this upon the England Homeless football team and their manager Richard Brown to ensure their journey to the Homeless World Cup in Rio could be realised; "Today’s been an amazing day, what were here to do is to support the one in a million charity football match with the England Homeless World Cup team…we’re going to be presenting them with a cheque to pay for their trip on the way out and also kits and equipment while they’re there".
In addition to their sponsorship WinkBall will be sending a film crew to Brazil to document the Homeless England Squad’s experiences, emotions and achievements of the tournament. Central to the crew is Michael, a homeless man trained as a WinkBall citizen reporter, who will document this unique story from his own perspective.
Homelessness is an issue that affects thousands throughout the UK and is still one of the nation’s biggest social problems. The Homeless World Cup is the chance for this issue to be addressed worldwide and provides young men like Michael who are afflicted by homelessness the opportunity to experience and take part in something they never would have had the chance to become a part of. The Homeless World Cup has gone on to provide young men affected by homelessness a stepping stone to something better for them and presented them with a life line with recent homeless World Cup star Bebe becoming one of Manchester United’s big money transfers this summer.
Speaking to important figures involved in the charity match such as Peter Beagrie, Dean Windass and ex-England Manager Peter Taylor, WinkBall found out more about their involvement with this great cause and asked them about the fantastic opportunities the Homeless World Cup provides for those involved and most deeply affected by homelessness.
Capturing all the sights and sounds of the day, WinkBall were there to speak to the public and record good luck messages to the Homeless England World Cup team. To show your support, go to; http://www.winkball.com/walls/Team_England /2010/ and leave your good luck video message. And be sure to stay tuned and online for WinkBall's coverage of the Homeless World Cup and follow the England Homeless team's progress in the finals this September.
Notes to Editors:
WinkBall.com is a free, web-based, personal video communication service, which allows anyone to record, send and share videos with friends and family - privately. Users can also create and post content to video blogs and video walls for group viewing. Video messages delivered by WinkBall can be accessed anywhere, anytime through a web browser.
WinkBall is also used by brands and organisations to share video content, which users can actively choose to watch and share. All messages sent through WinkBall are supported by targeted five-second advertisements, which are played at the end of video messages.
WinkBall is safe, simple and fun and makes video the best way to communicate online.
Established in London in 2005, the WinkBall Project team has evolved to become a leading player in driving the future development of online communication.
For more information, please call John or Catherine at Shout! Communications: 020 7240 7373 / 7121
info(at)winkball(dot)com 020 8962 3030
Head of Press:
jennifer(at)winkball(dot)com 020 8962 3033