ConsumerBase’s Compendium of Recent Homeowner Data Makes Waves

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Homeowner mailing lists are a valuable resource to direct marketers in a variety of industries.

ConsumerBase Donor Mailing Lists
New homeowners spend between $8,000 to $12,000 more in the two years after buying a home than homeowners who are not moving.

ConsumerBase LLC, a mailing list company located in Evanston, IL, updated its data this week for homeowners who have recently purchased or built a home. New and current homeowners continue to be one of ConsumerBase’s most popular consumer lists available.

“New homeowners spend between $8,000 and $12,000 more in the two years after buying a home than homeowners who are not moving,” says Larry Organ, CEO of ConsumerBase. “Our data is an asset to marketing campaigns targeting real estate buyers looking for services and products to enhance their home.”

These lists can be further refined with consumer demographic and psychographic selects to learn more about the targeted population. ConsumerBase frequently updates its data to provide accurate and current list offerings.

Universe counts for these mailing lists include but are not limited to:

Pre-Movers and New Homeowners - 303,830
New Homeowners By Location - 3,505,070
High Income Homeowners- 2,530,084
Homeowners in Illinois - 3,017,205            

New homeowners make a significant financial investment in furnishing their new home in their first two years of ownership. As a result, they are looking for both home furnishings like décor, furniture and carpeting as well as service providers in their new neighborhood such as banks and dry cleaners.

ConsumerBase’s homeowner mailing lists contain data for long-term owners in addition to recent buyers, and provide marketing specialists with a variety of demographics for targeting campaigns to their appropriate audience. Long-term homeowners may be interested in home improvement services and products such as appliance upgrades and installation, roof repair, landscaping, and more to increase the comfort and resale value of their property.

About ConsumerBase

ConsumerBase provides multi-channel direct marketing services with a specialty in postal, email, and telephone solutions. Encompassing the entire lifecycle of customer information, ConsumerBase services focus on acquiring and retaining customers, validating, cleaning, and enhancing customer data, and improving the overall performance of marketing communications.

ConsumerBase is an Evanston-based multi-channel mailing list company. The company was founded in 2001 and is based in Evanston, Illinois. ConsumerBase operates as a subsidiary of Organ Worldwide LLC.

Kathryn Fallucco, Media Editor
ConsumerBase LLC

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