FreeRentalSite.com Lands RentClicks Founder

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RentClicks.com founder David Borden is coming back to the rental industry to take on his next challenge in building the world's first truly international rental listing site in FreeRentalSite.com.

David Borden with his sons Brady and Andrew enjoying one of their favorite past times, a Rockies game.

"We will focus on the experience of the renter, develop the world’s best product, support our customers with world-class customer service, and create an exciting culture for our employees. If we do those things, the revenues will come."

FreeRentalSite.com (http://www.freerentalsite.com) is pleased to announce that they have agreed to terms with RentClicks.com (Now Rentals.com) founder David Borden. Borden will join the international home and apartment rental site as the division President and will be responsible for directing the business through the difficult road that all internet startups face. The business has an additional challenge that most companies do not; they cannot currently take listings in the United States due to Borden’s non-compete agreement with Primedia. The expiration of the non-compete will also mark the launch date of the business in the United States in January of 2011.

In the mean time, Borden and his team will focus on building listing content and traffic in key international markets, primarily in Canada. “This will give us the time that we need to perfect the product before we bring it to our property management friends in the US,” Borden said. “We are having a lot of fun meeting and building relationships with our friends to the North, and they are really helping us develop what we think will be the leader in the rental industry,” said Borden. The business is currently focusing on building listings in the following areas: Toronto homes for rent, Edmonton rental homes, Vancouver houses for rent, and Calgary rental houses.

Borden had been consulting with Primedia, the company that acquired RentClicks, until the end of 2009 when he decided to seek other entrepreneurial opportunities in the rental industry. Borden said, “No matter how hard I try, this industry keeps calling me back. I feel a real sense of purpose, and passion for the industry that I just can’t seem to capture with anything else I try.” Borden’s parents were both property managers, and he cites their struggles to run an efficient and profitable business in the industry as his inspiration for developing technologies that help property managers, investors, and renters navigate the industry.

FreeRentalSite.com has an innovative business model that allows all landlords to post ads for free. The ads are scored based on the amount of content, photos, features and amenities, and other details that the ad poster places in the ad. The higher the ad score, the higher the property shows up in the search results. If the user wishes to increase their score, and position in the search results, they may buy additional “ad score” points. “I want everyone to use the site whether they pay or not. If they want or need more traffic to their properties, they will get it by building great ads, and if necessary purchasing ad score points,” explained Borden.

The site already has more than 7000 listings across Canada and Poland, and is adding more every day. “We are already significantly ahead of where we were at the same point in our growth with RentClicks in terms of listings, but we have a long way to go in terms of revenues. Our model requires us to achieve a certain measure of success before we can expect the register to start ringing,” said Borden. “Patience has never been one of my best traits, but we are confident enough in the model to wait it out.”

Borden and two of his West Point classmates launched RentClicks.com in March of 2003 from Borden's hometown of Colorado Springs, and it quickly became a leader in the online rental industry. The business thrived primarily with single family homes for rent, and was the leader in the category. “We will bring the same discipline to this business that made us successful with the last one. We will focus on the experience of the renter, develop the world’s best product, support our customers with world-class customer service, and create an exciting culture for our employees. If we do those things, the revenues will come,” said Borden.

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