Pinterest is fun and useful way for us to connect with an audience that is largely our target demographic.
Atlanta, GA (PRWEB) May 25, 2012
Ashton Woods Homes, a premiere builder of eco-friendly and energy-efficient new homes, today announced that they had recently launched a Pinterest profile.
Headquartered in Atlanta Georgia, Ashton Woods builds high-performance homes for sale in growth communities in Atlanta, Austin, Dallas, Houston, Killeen, Orlando, Phoenix, Raleigh, San Antonio and Tampa. Close to jobs, schools, shopping and transportation, Ashton Woods effectively balances healthy-house features with energy efficiency in their Power House Green homes – which can save families as much as 45% per year on utility bills.
Pinterest is a social networking and content sharing service that allows members to "pin" images, videos and other objects to their pinboard. It is here, on these very pinboards, where Ashton Woods Homes previews its range of beautiful dream homes, interior and exterior pictures and videos and even some of the company’s latest promotions.
Visitors have been repining pictures of what they consider beautiful dream homes, commenting and repinning decorating and design ideas and liking informational videos displayed on the company’s Pinterest page.
“Pinterest is fun and useful way for us to connect with an audience that is largely our target demographic,” explained Tad Serbin, Senior Vice President of Sales and Marketing at Ashton Woods Homes. By establishing social awareness at the fringes of customer experience, we are looking to connect that awareness with the Ashton Woods Homes brand,” added Mr. Serbin.
With over 25 million users, Pinterest is one of the top social media sites in terms of traffic, members and participation. “Both current and next generation homebuyers are on Pinterest getting ideas of what they want their ‘dream homes’ to be and we’d like to be top-of-mind when they are ready to move,” stated Mr. Serbin.
The official Ashton Woods Pinterest page is located at http://pinterest.com/AWHomes.
About Ashton Woods Homes
Ashton Woods Homes is one of the nation’s largest private homebuilding companies, with operations in Atlanta, Austin, Dallas, Houston, Killeen, Orlando, Phoenix, San Antonio, Raleigh and Tampa. For more information, visit our Ashton Woods new homes for sale homepage.