The Dragons' Den Effect: Traffic Increases by 3000% After Dragons Offer to Invest

Share Article’s appearance on CBC’s Dragons' Den on March 21st increased their website traffic by 3000% as people from across Canada were flooding the site from the moment the episode began.

HomeSav on Dragons Den

The HomSav Trio Alex, Aliza and Allan presenting to the Dragons

When the numbers came in, we found out that we had a 3000% increase of website traffic overnight.

Exposure from the show has a track of boosting start-up businesses with increased sales, new distributors, and a multiply in customer acquisitions. This was exactly the case for when it was featured on the CBC hit show Dragons’ Den. Last Wednesday, an impressive 1.5 million viewers tuned in to watch entrepreneurs pitch their businesses for a shot at an investment from business moguls Bruce Croxon, Jim Treliving, Kevin O'Leary, Arlene Dickinson and Robert Herjavec., the fastest growing Canadian home decor online shopping club (flash sale site) selling branded home décor, furniture and lifestyle products at up to 80% off pitched to the Dragon’s that night.

Marketing maven, Arlene Dickinson called “the real deal” and internet mogul Bruce Croxon said, “I am impressed (actually) with how buttoned down you guys (HomeSav team) are.” After co-CEO’s Aliza Pulver, Allan Fisch and Alex Norman presented their products and business model, Kevin O’Leary & Jim Trevling teamed up and tried to make an offer to invest into Homesav. Arlene Dickinson cut Kevin O’Leary off, calling him “a greedy pig”. Bruce Croxon then teamed up with Arlene to out-bid Kevin and Jim, asking the Homesav team to make a choice between “the progressive offer with people (Arlene and Bruce) who are in the know with the internet space.. (or) the sightly more archaic dinosaur offer". After a brief consideration, The team accepted the offer from Bruce and Arlene who were the more internet and marketing savvy Dragons.

The episode was filmed 9 months ago, when had only 45,000 members. That member-base has now grown to over 200,000. “The Dragons loved our business model” says co-CEO and founder Allan Fisch. “We didn’t know what to predict in terms of traffic to our website and new customer acquisitions from being on national television on such a massively followed show. When the numbers came in, we found out that we had a 3000% increase of website traffic overnight."

Alex Norman, co-CEO says, “When we were on Dragons’ Den we predicted $1,000,000 in sales within a year and in just over 9 months we have far surpassed that number. It’s the Dragons’ Den Effect.”

In addition, concurrent with airing HomeSav’s Dragons’ Den episode, we would like to announce that is launching a section on our site, HomeSav Shops, where third party vendors with unique and branded home décor, furniture and lifestyle products will be able to list their products on our website. We are doing this so that we can enable our members to discover the largest array of products for the home, sourced either by our expert buyers, from the best brands and artisans in the home and lifestyle space.

About is one of the fastest growing flash sale sites for luxury home décor, furniture and lifestyle products for North American homes at up to 80% percent off retail price. With a free sign-up on the site, members get access to daily sales events each morning, introducing new brands and products that are available in a limited quantity and for a limited time. HomeSav is a one-stop Product Discovery Engine for consumers across North America to find the best home decor and lifestyle products, in terms of design, price and functionality. Our goal is to give people a deeper and more personalized connection to the products they choose to bring into their lives. Every featured product is curated by HomeSav’s strong buying team or guest designers and is accompanied by a detailed description and high resolution images, taking the guess work out of furnishing and buying product for your home, so that consumers know exactly what they’re paying for. products include home decor, furniture, art, kitchen, outdoors, gadgets, seasonal, and family related luxury home accessories. If you are interested in becoming a vendor or partner please contact Allan (dot) fisch (at) homesav (dot) com.

Membership is free and shoppers can register at

Alex Norman, Co-CEO & Co-Founder

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Alex Norman
Email >
Visit website