The buzz is the hook, but the real sale comes when people are able to get into the CR-Z and take it for a test drive.
Mesa, AZ (Vocus) October 5, 2010
The Utah Honda Dealers Association announces the recently released Honda CR-Z is stealing the spotlight from New York City to Austin, Texas. The American launch celebrated with a take-over of Times Square using 3-D technology, Honda attracted over 250,000 people to the event including their target demographic of young males. The launch made headlines, but this is just a first for the CR-Z cross-country debut.
October 8-10 the CR-Z will make a second appearance at the Austin City Limits Music Festival. Honda is an Eco-partner with the festival and will sponsor one of the main stages. As well, their full line of hybrid cars will be on display.
January 1st, Honda will be the Presenting Sponsor of the Tournament of Roses in Pasadena, CA. With millions of viewers tuned in on July 1st, the Honda float to launch the parade. Honda has had a fifty-year relationship with the Tournament of Roses. This year, Honda will help the Tournament of Roses focus on reducing their carbon footprint.
“We are experiencing a high volume of interested parties wanting to know more about the Honda CR-Z. We have no doubt that the success of the launch will reflect in sales over the next few months,” says Ron Henson, President of the Utah Honda Dealers Association. “The buzz is the hook, but the real sale comes when people are able to get into the CR-Z and take it for a test drive.”
UHDA is a leader in the automobile industry, offering a wide selection of Honda Accords, Civics, Accords, Crosstours, Insights and Ridgelines.
For more information on the Utah Honda Dealers Association or current trends in the industry:
Contact: John Wright
Company: Utah Honda Dealers
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