Houston Honda Dealer Russell & Smith Gears Up for 2011 New Honda Lineup

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Houston Honda Dealers and Auto Enthusiasts alike await the roll-out of New Honda models for the 2011 model year. Honda has reengineered many of their vehicles this year with upgrades to their already successful lineup of cars and trucks.


People will be amazed when they see the new lineup Honda has in store for 2011. Some beloved models are getting major upgrades, yet even small details haven't escaped the scrutiny of Honda engineers. In 2011, there is truly a Honda for everyone.

Texas Honda enthusiasts are brimming with excitement as Honda dealership principals are gathering this week to unveil the 2011 models. Many old favorites like the Honda Civic EX have been upgraded for the new model year and several exciting new vehicles are on order at most Honda dealerships in Houston. Expect to see these new Honda offerings make their debut in the coming weeks at Russell & Smith Honda Dealers in Houston. The staff there is already charged-up for the roll-out.

“People will be amazed when they see the new lineup Honda has in store for 2011. Some beloved models are getting major upgrades, yet even small details haven’t escaped the scrutiny of Honda engineers. In 2011, there is truly a Honda for everyone.” -- Mark Rehkopf, Russell & Smith Honda, GM.

It has already been a banner year for Honda in 2010. The May sales report for American Honda Motor Company, Inc. show an increase of 19.1% over last year, and their year-to-date sales figures over 487,000 vehicles; this represents a 14.1% increase from 2009.

The Accord was the top-selling Honda model with sales of 30,077, an increase of 33.1 percent compared to last year according to Honda’s publicly available earning statement. The Honda Civic posted sales of 28,458, an increase of 37.3 percent. Additional models with year-over-year increases included the Honda CR-V (+22.5%), the Honda Pilot (+32.7%) and the Honda Ridgeline (+26.8%).

The uptick in sales is due in part to attractive financing offers; for example, for a 2010 Honda Accord Houston drivers can expect to pay only $219.00 per month for 36 months with $2,599 total due at lease signing. Honda has enjoyed excellent customer loyalty for years due to customer care specials that ease the cost of car ownership; for instance, because of Russell & Smith’s Honda Service Coupons Houston Honda owners get discounts on oil changes, battery inspections and most other vehicle maintenance services.

The new Honda lineup has something to get everyone excited. The flagship Honda Accord Sedans and Coupes remain basically unchanged, yet the ever-vigilant Honda engineers have improved the labeling on the climate control buttons and added rear-seat ventilation to the EX model. Also Bluetooth connectivity is now standard on the Accord EX-L models.

The big shock under the Accord banner is the enlarged Crosstour model. Formerly a slightly roomier Accord, the Crosstour is now a full-fledged CUV comparable to the Acura ZDX boasting over 50 cubic feet of cargo space. Combining extreme utility with the reliability and drivability of Accord means the Crosstour is set to compete directly with Lexus and BMW in the CUV segment.

The Honda CR-V gets a makeover in 2011 thanks to a new hood, redesigned bumpers, and high-shine alloy wheels. The engine output is up to 180 horsepower and the fuel economy is up 1 MPG. Minor upgrades include a modern stereo system with iPod-charging USB port and Bluetooth connectivity for the navigation system in the EX-L model.

The Honda Element is staying on the cutting-edge of lifestyle related option packages by offering pet-specific dealer upgrades to the EX models. Available since late 2009, upgrades include a cargo-bay pet bed, rubber floor mats, rear seat cover, dog restraints for both the back seat and cargo bay, and a ramp for dogs to help them into the Element's cargo bay. These upgrades are offered for the 2010 Honda Element and beyond.

The beloved Honda Civic, sporty Honda Fit, and family-friendly Honda Odyssey are unchanged for 2011; also the Honda Ridgeline full-size truck and utilitarian Honda Pilot are returning with very minor upgrades.

The rumor mill continues to churn as the New Honda roll-out approaches. There is talk that the Honda Odyssey minivan may get a major update for 2011 but details are scarce; it is confirmed that improvements to the aerodynamics should provide more efficient fuel economy. Also the super-speedy Honda S2000 is still in retirement as far as anyone knows, yet don’t be so sure that Honda doesn’t have another Camaro/Charger/Mustang-killer in their back pocket. Finally, many green sports car enthusiasts are buzzing about the proposed Honda CR-Z Hybrid sports car. Many variants of this oddity have been rolled out in prototype fashion at public car shows this year, but Honda is tight-lipped about the CR-Z and it’s exact capabilities. Look for announcements about this fireball’s future very soon.

This release was written by Matthew Jorn, Editor-in-Chief of Jorn & Price Automotive Marketing. JP Automotive Marketing provides proven web marketing systems to franchised auto dealers across the country and can be reached toll-free at (866)319-4745 or online at jpautomotivemarketing.com


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