The Honest Kitchen Announces a Wholesome New Recipe for Hounds on a
Budget
Holistic Pet Food Company Unveils its Latest Recipe That’s
Conscious of Cost Without Sacrificing Nutrition
SAN DIEGO (Business Wire EON/PRWEB ) August 13, 2008 --
The Honest Kitchen, makers of organic and holistic dehydrated raw pet
food, today announced the debut of its newest recipe, Keen, a
back-to-basics formula combining the unequalled human-grade food quality
the company is known for with a price that will make pups pant. Packed
with a selection of all-natural ingredients, Keen is a cost-effective
choice to ensure all pet parents can give their dogs uncompromised
nutrition.
“Considering the state of global food costs
and the current financial climate, we realized the need for a more
economical product that doesn’t compromise
quality or nutritional integrity,” said Lucy
Postins, co-founder and lead nutritionist for The Honest Kitchen. “Keen
is a remarkably exciting product, because it makes wholesome and organic
pet nutrition affordable for all pet owners, not just a select few.
Every pet deserves good food, and now, with the introduction of Keen,
more owners will be able to give their four-legged friends the best
quality nutrition at a fraction of the price.”
Keen is made with all natural, human edible ingredients including
dehydrated USDA turkey, certified organic oats, potatoes, certified
organic flax, carrots, cabbage, alfalfa, certified organic kelp, honey
and garlic, plus vitamins and minerals without any by-products, chemical
preservatives or fillers. Dehydration is a gentle, ancient method of
food preservation and removes only the water from the raw ingredients,
leaving almost all other nutrients intact. In addition, Keen contains no
glutenous grains and instead is formulated with whole organic oats,
which are considered low gluten.
Packaging for Keen will feature the silhouette of Sage, a 21 pound
Beagle owned by Anne McCarthy of Bishop, Calif., who won the honor in
The Honest Kitchen’s nationwide photo contest.
Keen will retail for an introductory price of $49 for a 10 pound box,
which will re-hydrate to make 40 pounds of fresh food, at $1.22 per lb.
This compares with other frozen raw diets that retail for $2 to $4 per
pound and higher end kibbles that cost around $1.70 per pound.
The Honest Kitchen pet food is available at more than 1,000 resellers in
the U.S. and Canada as well as online at www.TheHonestKitchen.com.
About The Honest Kitchen
The Honest Kitchen is a line of holistic dehydrated, raw, human-grade
pet food. Founded by Lucy and Charlie Postins in 2002, The Honest
Kitchen provides natural
and organic pet food products that promote nutritional awareness,
environmental responsibility, and a sustainable community. All of their
products are packaged in artistic, eco-friendly and bio-degradable
boxes. For more information, please visit www.TheHonestKitchen.com.
See the original story at: http://eon.businesswire.com/releases/honest/kitchen/prweb1209574.htm
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