Honest Tea Introduces Six New Beverage Varieties at Expo West 2010

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Organic Kombucha and Mate Lines to Expand with Exotic Maqui Berry from Patagonia

Honest Tea will be premiering six new varieties at this year's Expo West.

We surprised ourselves by how quickly we’ve become addicted to Honest Kombucha," said Seth Goldman, President and TeaEO. "Adding the antioxidant kick from the maqui berry gives an extra taste and nutrient boost.

Honest Tea®, the nation's top-selling organic bottled tea company, is launching several new varieties of invigorating drinks this weekend at the Natural Products Expo West trade show at the Anaheim Convention Center.

Building on the positive reaction to this year’s launch of its first three Honest Kombucha varieties, two more, Maqui Berry Grapefruit and Apple Jasmine, are set to hit shelves next month. Honest Kombucha (kom-boo-cha) is a lightly sparkling, fermented tea beverage combining organic, Fair Trade Certified™ tea, raw, live, probiotic cultures and a touch of organic cane sugar. The maqui berry grapefruit blend introduces a new fruit to American palates – the maqui berry – a dark, high-antioxidant fruit from the Patagonia region of South America. This superfruit has the highest level antioxidant rating of any fruit at 945 on the ORAC (Oxygen Radical Absorbance Capacity) scale, which is three times the rating of acaí.

“We surprised ourselves by how quickly we’ve become addicted to Honest Kombucha,” said Seth Goldman, President and TeaEO. “Adding the antioxidant kick from the maqui berry gives an extra taste and nutrient boost.”

The maqui berry is also featured in Honest Tea’s new Maqui Berry Mate (MAH-tay), which is brewed with organic unsmoked yerba mate and lightly sweetened with organic cane sugar for a smooth, clean finish.

Honest Tea will also be launching a Half Tea & Half Lemonade beverage, a healthier approach to the iconic Half & Half, which is the latest edition of certified organic and Fair Trade Certified™ beverages to join Honest Tea’s PET line of innovative teas and thirst quenchers. The Half & Half variety will be available across the country, including all CVS stores March 2010 for a suggested retail price of $1.79.

Additional varieties that will premier at the show include Honest Kids Berry Berry Good Lemonade in 64 fl. oz. bottles and Honest Kids Super Fruit Punch in pouches and 64 fl. oz. bottles. “We’ve seen such a strong response to our Honest Kids line as well as to our multiserve bottled tea, that it made sense to combine the two concepts – we were certainly getting lots of requests from parents,” Goldman said.

Honest Kombucha, also in its original three varieties, Berry Hibiscus, Lemon Ginger and Peach Mango, is available at a suggested retail price of $3.49 – $3.99 at natural foods stores nationwide. The drink has 7 grams of sugar and 35 calories per 8 fl. oz. serving.

For more information, visit the Honest Tea® booth (#3991) or http://www.honesttea.com.

About Honest Tea
Honest Tea® is the nation's top-selling organic bottled tea company with a mission to make great-tasting, truly healthy organic beverages sweetened with less sugar and fewer calories than most bottled beverages. Honest Tea's product lines include: Honest Tea® ready-to-drink bottled teas in glass and PET #1 bottles, Honest Ade organic thirst quenchers and Honest Kids drink pouches. In the past year the company launched Honest Mate, bottled yerba mate drinks, and Honest Kombucha, a line of fermented tea drinks. All varieties are USDA-certified organic and most teas are Fair Trade Certified™. Since Honest Tea® was founded in Bethesda, Maryland in 1998, the company has sustained an annual compound growth rate of more than 60%. Honest Tea® has been continuously recognized for its impressive growth and mission-driven business practices. In addition to being named one of The Better World Shopping Guide's "Ten Best Companies on the Planet based on their overall social and environmental record," Honest Tea recently received Greenopia.com's coveted 4-Leaf Rating as "the greenest beverage company."

Contact:
Samme Menke
301-760-4833

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