Kim Kardashian's New Fragrance 'Pure Honey' a Growing Trend in the Use of Raw Honey and Beeswax in Cosmetics, Personal Care and Beauty Products

Kim Kardashian’s new fragrance “Pure Honey”, an eau de parfum made with raw wild honeycomb and rose notes has contributed to the demand for cosmetics, personal care and beauty products containing raw honey and beeswax. As a result of this, sales of raw honey and beeswax continue increase at The Mohawk Valley Trading Company.

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Raw Autumn Wildflower Honey

Raw Autumn Wildflower Honey

Paris, France (PRWEB) February 01, 2013

A pregnant Kim Kardashian arrived in Paris last week accompanied by her baby’s daddy Kanye West, to pose in a photo shoot for the advertising campaign for her new fragrance “Pure Honey”, an eau de parfum made with raw wild honeycomb and rose notes that is set to launch worldwide in September 2013 in Lord & Taylor and Belk stores. The 100-ml. edition will retail for $68 and the 50-ml. version for $55 in the U.S. “Pure Honey” is estimated generate $5 million in sales worldwide in the first few months of retail sales.

As a result of this and consumer interest in cosmetics, personal care and beauty products containing natural ingredients; sales of raw honey and beeswax continue increase at The Mohawk Valley Trading Company. “The formulas and recipes for cosmetics, personal care and beauty products containing natural ingredients such as honey and beeswax are as old as history,” said Mary Ross of the Mohawk Valley Trading Company where they specialize in raw honey and beeswax. “As long as there is a growing consumer demand for beauty products containing natural and environmentally friendly alternatives to those with chemicals our business will continue to grow."

Many of the ingredients found in cosmetics, beauty and personal care products are industrial chemicals, including carcinogens, pesticides, reproductive toxins, plasticizers, degreasers, surfactants and hormone disruptors.

Pure Honey is Kim’s sixth fragrance and the Kardashian sisters' Khroma beauty line has a collection of honey-infused lip glosses.

“This one to me represents pure femininity; it’s really warm and inviting,” Kim said. “I am super involved from start to finish — on bottle design to ad campaign. I had this really great honey idea, so we moved away from just florals,” she continued. "This one to me represents pure femininity; it's really warm and inviting."

About Honey

Honey has been used by humans since ancient times for its health benefits and as a sweetener and flavoring for many foods and beverages with tea being the most popular. Honey bees make honey by collecting nectar from flowers and regurgitating it to store in beeswax honeycombs inside their hive. Beeswax is a natural wax produced in the bee hive of honey bees of the genus Apis and one it’s most popular uses is beeswax candles.

The flavor and color of honey is determined by the type of flower the bees gather the nectar from. Dark colored honey is considered to be higher in minerals and antioxidants than light colored honey and one of the most well known dark colored honeys is buckwheat honey. Raw buckwheat honey contains a higher amount of minerals and an antioxidant called polyphenol, which gives it its dark color.The benefits of buckwheat honey are many and well known.

Honey is a healthy alternative to refined sugar, however when cooking or baking with honey, it is not necessary to use raw honey since the heat destroys the all of the pollen, enzymes, propolis, vitamins, amino acids, antioxidants, minerals, and aromatics. Since the flavor and color of honey is determined by the type of flower the bees gather the nectar from, it is a good idea to taste the honey before using it in a recipe. For example; a dark honey like buckwheat honey will result in a strong, heavy, a pungent flavor, whereas orange blossom honey will result in a delicate orange flavor.

Organic honey from the United States is a myth because the country is too developed and uses too many agricultural and industrial chemicals to for the production of organic honey. Honey bees are free-roaming, wild creatures and it is impossible guarantee that while foraging they have not come in contact with prohibited substances, like pesticides.

Kosher honey is 100% honey with no additives or dilutions, thus: although not certified, pure, raw honey is kosher.

The Mohawk Valley Trading Company hours of operations are 7:00 a.m. to 7:00 p.m. EST, seven days a week. Reach them at (315)-519-2640 to learn more.


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