This partnership will allow our Honey Lozenges to be sold in over 900 Shoppers Drug Mart stores across Canada, with top quality pharmacists educating their consumers on the healthy message our honey lozenge line provides.
Charlottetown, PE (PRWEB) November 28, 2012
Island Abbey Foods Ltd.™, a PEI based natural health product and specialty food producer, has announced a collaboration deal with the number one provider of pharmacy products and service in Canada, Shoppers Drug Mart. This deal will showcase the Honibe® Honey Lozenges™ in all Shoppers Drug Mart cough and cold sets across the nation, including Pharmaprix in Quebec locations.
Honibe Honey Lozenges contain 99.99% pure honey, with a small amount of naturally derived menthol and eucalyptus and no artificial ingredients. Honibe will be featuring both flavors of their Honey Lozenges in Shoppers Drug Mart locations: Honey Lozenges with Menthol and Eucalyptus and Honey Lozenges with Lemon, Menthol and Eucalyptus. Honibe Honey Lozenges are for the temporary relief of sore throat and nasal congestion with only 10 calories per piece (2.6 g) and are available in blister packages of 10 lozenges. Honey Lozenges are conveniently sized for easy transport in pockets, cars, briefcases or purses for increased consumer enjoyment.
“Being featured in Canada’s number one line of pharmacies is an exciting accomplishment for our Honibe brand,” stated John Rowe, President of Island Abbey Foods Ltd., “This partnership will allow our Honey Lozenges to be sold in over 900 Shoppers Drug Mart stores across Canada, with top quality pharmacists educating their consumers on the healthy message our honey lozenge line provides.”
Island Abbey Foods flagship brand Honibe has seen huge growth and recognition in the last few years. The Honibe Honey Drop achieved the most prestigious food award in the world at SIAL Paris 2010, the Global SIAL d’Or (Gold Medal).Which recognized the Honibe Honey Drop as “The Best New Food Product in the World”. Using the same proprietary technology as the award winning Honey Drop, the Honibe product line has since expanded to include Honey Delights candies, Honey Sprinkles for cooking and baking, and Honey Lozenges for coughs and colds. Honibe was subsequently honoured with the “Canada Brand Business Award” at SIAL (Toronto) in 2011. Honibe was also featured on one of Canada’s most popular television shows, CBC’s Dragons’ Den, where entrepreneurs pitch their ideas to savvy business investors. The Dragons smelled money in the honey pot as Honibe was offered one of the largest deals in the shows history. In August 2012, the Canadian Space Agency selected the Honibe Honey Drop as one of its ‘Snacks For Space’ and the Honey Drop will be going to the International Space Station with Canadian Commander Chris Hadfield’s December 2012 mission. Most recently, Island Abbey Foods was given the honour of being named one of Progress Magazines Fastest Growing Companies in 2012.
About Island Abbey Foods Ltd.
Island Abbey Foods Ltd. is a natural health product and specialty food producer based in Prince Edward Island (PEI), Canada. We are a 6th generation PEI agricultural family business with our feet firmly planted in our Island's bright red soil (ideal for farming with its high iron and nutrient content). Honibe (hon-ee-bee) brand honey is our line of all natural, specialty honey products from PEI. Under our Honibe brand we offer innovative products like the Honey Drop, the world’s first 100% pure, no mess, non-sticky solid honey: Honey To Go! We also have Honey Delights honey candies, Honey Sprinkles granulated honey and Honey Lozenges with added menthol and eucalyptus for sore throat and nasal congestion relief.
About Shoppers Drug Mart
Shoppers Drug Mart Corporation is the licensor of full-service retail drug stores operating under the name Shoppers Drug Mart® (Pharmaprix® in Québec). Founded in 1962 by Toronto pharmacist Murray Koffler, the Company has grown to a network of more than 1,181 Shoppers Drug Mart/Pharmaprix stores across Canada. These conveniently located stores are owned and operated by the Company’s licensed Associate-owners who have helped build a brand that is synonymous with exceptional service, value and trust. The Company also licenses or owns more than 58 medical clinic pharmacies operating under the name Shoppers Simply Pharmacy® (Pharmaprix Simplement Santé® in Québec) and eight luxury beauty destinations operating as Murale™.
For more information please visit http://www.shopperdrugmart.ca