HootSuite adds more applications to its platform with bigger plans ahead - Standard Marketing directs clients towards HootSuite for all future Social Networking efforts

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Vancouver BC tech company HootSuite increased its integration of content sharing tools last week, making themselves the most comprehensive platform for streamlining social network and content marketing efforts. Over the next few weeks they will be adding other popular business applications while breaking the record for holding the world’s largest webinar. Standard Marketing suggests that it is time for every business to integrate HootSuite into its Social Media and Content Marketing strategy.

HootSuite's Mascot is Becoming More Recognized Than Angry Bird

Instead of performing a juggling act every day, we can manage multiple social networks and content sharing applications in one place. No stone goes unturned when it’s all laid out in front of you.

On June 27/2012 HootSuite added Instagram, SlideShare and other popular social apps to its platform. On July 12/2012 HootSuite partners with HubSpot to host the world’s largest webinar - on the likely topic of inbound marketing and social media. Over the next few weeks and in the months ahead, they will add other content social tools like Blogger and business content sharing applications such as Yammer into the mix. HootSuite has become the dominant platform for integrating all social sharing efforts into one place.

Social Networking and content sharing is now a permanent fixture in online marketing strategy. Businesses allocate hours and create budgets to accommodate these efforts but as each new social network is introduced, with some growing at feverish rates, it is becoming difficult for companies to keep up. Every network has its own demographic make-up that requires a different approach with respect to the times of day communications are delivered in addition to the type of message and the way it is delivered. Businesses are then required to respond to customer interactions on each network in a timely manner. Finally, for any business to determine the effectiveness of each to account for measurable ROI, they have to look at different statistics from the multiple networks and make future decisions based upon the data. Between Facebook, Twitter, Google+, and LinkedIn, social media managers have their hands full. Add Tumblr, Instagram, and SlideShare and the rest and it can be a full time job for more than one employee. Enter HootSuite.    

HootSuite’s integration of social sharing networks and applications into one convenient platform have eased these efforts. HootSuite not only streamlines everything into one place, it allows users to pre-schedule social network communications months ahead. In the span of one hour a business can schedule a week’s worth of tweets, posts, and releases for their brand. They can check in on the HootSuite platform at a day's end to see if there have been any interactions, and at the conclusion of the month they can perform a statistical analysis.

Standard Marketing’s Social Media Manager and Content Developer, Marcus Maraih, weighs in: “HootSuite has made our job more efficient. Instead of performing a juggling act every day, we can manage multiple social networks and content sharing applications in one place. No stone goes unturned when it’s all laid out in front of you. If your business has not yet adopted HootSuite, it should do so immediately. Even the basic version (free) will save you time and effort”.

Standard Marketing continues to keep an eye on developments as HootSuite continues to grow its platform and will work closely in the coming months with their clients to either manage their social networks for them via HootSuite or train them to use this valuable social networking tool.

ABOUT Standard Marketing

Standard Marketing Ltd is a long established internet marketing and website design firm in Vancouver, Canada. We’ve been creating success in Vancouver and across North America since 1999 and have a long string of clients who’ve been with us for many years. We’ve developed expertise in all aspects of internet, website, and digital marketing. Some of our staff have been in marketing and advertising for over 30 years. We have an A+ rating with the Better Business Bureau. Please contact us now to increase the profitability of your Internet Marketing.

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Ken Lapp
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