Cambridge, MA (PRWEB) June 28, 2010
MedTouch today announced the appointment of Sandra Fancher to Vice President of Client Services and Strategy. Fancher will work closely with our award winning healthcare clients developing interactive strategies.
With over 16 years working in technology, strategy and project management, including 10 years specializing in the healthcare industry, the addition of Ms. Fancher to the MedTouch management team broadens the organization’s capabilities and provides for better opportunities to serve both current and future clients.
“Sandra is a great example of how we’re continuing to attract the best talent available,” said Paul Griffiths, CEO of MedTouch. “We are constantly striving to offer our clients a digital strategy as unique as their needs and our approach demands that we strive to prove ourselves year in and year out. I credit much of our success to the wealth of experience of our talented staff, such as Sandra, many of whom have built their careers serving the healthcare industry.”
As a previous member of several Senior Management teams, Ms. Fancher brings with her keen insight into business best practices and thorough knowledge of the nuts and bolts of running a fast-paced company. Prior to joining MedTouch, Sandra directed client services and operations for Geonetric, successfully managing multi-phased, long-term projects for a range of clients including Norton Healthcare, Genesis Health System, St. Luke’s Hospital and Health Network in Bethlehem, National Jewish Health and Adventist HealthCare in Maryland.
A results-driven marketing expert, Sandra is passionate about understanding clients and working closely with them to develop actionable plans that impact how healthcare is delivered.
“At MedTouch, our goal is to make healthcare interactive,” said Mr. Griffiths. “That takes more than focusing on a single project but considering each client and their long-term needs. Hiring Sandra gives us access to experience beyond.”
“Right now is an exciting time to be in the interactive business and I am delighted to devote my energies and experience for the benefit of MedTouch and our clients,” said Ms. Fancher, “I look forward to working closely with our clients and healthcare leaders to understand their challenges and to developing winning strategies to meet their goals.”
Sandra holds a Bachelor of Science in Business and Marketing from Northwest Missouri State University and is certified as a Project Management Professional, SCRUM Master and Pragmatic Marketing.
Whether consumer-focused web sites, employee-focused Intranets, or online recruitment efforts, MedTouch makes healthcare interactive. MedTouch provides strategy, design, technology, interactive marketing and innovation through its software and professional services practice. Clients include nationally-ranked academic medical centers, community hospitals, rehabilitation facilities, health plans, and health care-related not-for-profits.
24 Thorndike Rd
Cambridge, MA 02141